Section one: Contracting authority
one.1) Name and addresses
Transport for London
14 Pier Walk
London
SE10 0ES
Contact
Miss Lavinia Tidy-Jones
Telephone
+44 1111
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
Buyer's address
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://procontract.due-north.com/Advert/Index?advertId=8e19dba9-7149-ed11-811a-005056b64545
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://procontract.due-north.com/Advert/Index?advertId=8e19dba9-7149-ed11-811a-005056b64545
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
TFL 96033 - TfL Brand Licensing & Development
Reference number
DN615276
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Transport for London is seeking Agency's for the provision of Brand Licensing and Development.
This is a service concession contract.
•Transport for London is looking for companies to bid to become their next Brand Licensing and Development agency
• Recent high profile brand collaborations have included Adidas and The London Sock Exchange
• New licensing agency will build on this and further expand how Transport for London’s iconic designs are used on branded consumer goods within the UK and Overseas territories
TfL’s instantly recognisable map and roundels are known across the world for their simple and effective style with a long heritage dating back to the mid-1800s. The roundel is recognised across the world, seen as a symbol of London and the UK. The Underground map was first created in 1933 and paved the way for cities around the world to create similar maps to help travellers get around. The selected licensing partner will help TfL go further with their plans to bring London’s iconic transport provider to the world with exciting brand partnerships and products.
TfL’s creative assets also include the colourful moquettes which have decorated seats on buses and trains for many years, as well as the extensive poster and photo archive dating back to the early 20th century. The archive contains posters advertising travel to sporting events, tourist attractions and the much-loved art deco styles of the 1920s.
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79413000 - Marketing management consultancy services
- 79342000 - Marketing services
- 79342200 - Promotional services
two.2.3) Place of performance
NUTS codes
- UKI - London
two.2.4) Description of the procurement
Transport for London are seeking to appoint an agency to continue the management of its brand licensing programme, which is the commercialisation of TfL’s famous and extensive intellectual property portfolio and brand across varied consumer products, including but not limited to:
- Apparel & accessories
- Gift & stationery
- Homewares
- Publishing
- Food & beverage
- Toy & games
- Experiential
This is an opportunity to work with the TfL brand which has strong associations with London and is often thought of as ‘the London brand’. It is a brand which helped shape, develop and mould modern London into a dynamic and world leading city; a centre of art, fashion and design, a buzzing hub of culture which embraces diversity and creativity. It is these attributes that form our brand values, along with our customer promise ‘Every Journey Matters’.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
36
This contract is subject to renewal
No
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: Yes
Description of options
The contract initial term is 3 years with the option to extend for a further 2 years on a yearly basis.
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2022/S 000-028904
four.2.2) Time limit for receipt of tenders or requests to participate
Date
5 December 2022
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.7) Conditions for opening of tenders
Date
5 December 2022
Local time
12:00pm
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.4) Procedures for review
six.4.1) Review body
Transport for London
5 Endeavour Square
London
E20 1JN
Country
United Kingdom