Section one: Contracting authority/entity
one.1) Name and addresses
Transport for London
14 Pier Walk
London
SE10 0ES
Contact
Miss Lavinia Tidy-Jones
Telephone
+44 1111
Country
United Kingdom
NUTS code
UKI - London
Internet address(es)
Main address
Buyer's address
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
TFL 96033 - TfL Brand Licensing & Development
Reference number
DN615276
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Transport for London is seeking Agency's for the provision of Brand Licensing and Development.
This is a service concession contract.
•Transport for London is looking for companies to bid to become their next Brand Licensing and Development agency
• Recent high profile brand collaborations have included Kurt Geiger and The London Sock Exchange
• New licensing agency will build on this and further expand how Transport for London’s iconic designs are used on branded consumer goods within the UK and Overseas territories
TfL’s instantly recognisable map and roundels are known across the world for their simple and effective style with a long heritage dating back to the mid-1800s. The roundel is recognised across the world, seen as a symbol of London and the UK. The Underground map was first created in 1933 and paved the way for cities around the world to create similar maps to help travellers get around. The selected licensing partner will help TfL go further with their plans to bring London’s iconic transport provider to the world with exciting brand partnerships and products.
TfL’s creative assets also include the colourful moquettes which have decorated seats on buses and trains for many years, as well as the extensive poster and photo archive dating back to the early 20th century. The archive contains posters advertising travel to sporting events, tourist attractions and the much-loved art deco styles of the 1920s.
Section six. Complementary information
six.6) Original notice reference
Notice number: 2022/S 000-030247
Section seven. Changes
seven.1.2) Text to be corrected in the original notice
Section number
11.1.4
Place of text to be modified
Bulletpoint 2
Instead of
Text
Recent high profile brand collaborations have included Adidas and The London Sock Exchange
Read
Text
Recent high profile brand collaborations have included Kurt Geiger and The London Sock Exchange