Section one: Contracting authority
one.1) Name and addresses
Transport for London
14 Pier Walk
London
SE10 0ES
Contact
Miss Lavinia Tidy-Jones
Telephone
+44 1111
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
Buyer's address
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.3) Communication
Additional information can be obtained from the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Brand Licensing and Development
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
TfL 96033 - Brand Licensing and Development
Reference number
DN615276
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Transport for London (TfL) will announce the launch of the tender for their brand licensing contract at the end of October. This notice intends to alert the market of the upcoming opportunity only.
•Transport for London is looking for companies to bid to become their next Brand Licensing and Development agency
• Recent high profile brand collaborations have included Adidas and Kurt Geiger
• New licensing agency will build on this and further expand how Transport for London’s iconic designs are used on branded consumer goods within the UK and Overseas territories
TfL’s instantly recognisable map and roundels are known across the world for their simple and effective style with a long heritage dating back to the mid-1800s. The roundel is recognised across the world, seen as a symbol of London and the UK. The Underground map was first created in 1933 and paved the way for cities around the world to create similar maps to help travellers get around. The selected licensing partner will help TfL go further with their plans to bring London’s iconic transport provider to the world with exciting brand partnerships and products.
TfL’s creative assets also include the colourful moquettes which have decorated seats on buses and trains for many years, as well as the extensive poster and photo archive dating back to the early 20th century. The archive contains posters advertising travel to sporting events, tourist attractions and the much-loved art deco styles of the 1920s.
The tender will be issued via TfL's e-tendering system - ProContact. Please ensure that you are registered to be able to access tender documentation. Register here: https://procontract.due-north.com/Register
To express interest in this opportunity please email : brandlicensing@tfl.gov.uk
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Transport for London are seeking to appoint an agency to continue the management of its brand licensing programme, which is the commercialisation of TfL’s famous and extensive intellectual property portfolio and brand across varied consumer products, including but not limited to:
- Apparel & accessories
- Gift & stationery
- Homewares
- Publishing
- Food & beverage
- Toy & games
- Experiential
This is an opportunity to work with the TfL brand which has strong associations with London and is often thought of as ‘the London brand’. It is a brand which helped shape, develop and mould modern London into a dynamic and world leading city; a centre of art, fashion and design, a buzzing hub of culture which embraces diversity and creativity. It is these attributes that form our brand values, along with our customer promise ‘Every Journey Matters’.
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal
Yes
Description of renewals
The Contract will be awarded for an initial duration of 3 years with the option to extend for a further 2 years on a +1+1 basis. (3 years +1 year+ 1 year)
two.3) Estimated date of publication of contract notice
26 October 2022
Section four. Procedure
four.1) Description
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes