Section one: Contracting authority
one.1) Name and addresses
Transport for London
14 Pier Walk
London
SE10 0ES
Contact
Miss Lavinia Tidy-Jones
Telephone
+44 1111
Country
United Kingdom
NUTS code
UKI - London
Internet address(es)
Main address
Buyer's address
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Transport
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
TFL 96033 - TfL Brand Licensing & Development
Reference number
DN615276
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
This is a concession contract. Therefore actual revenue is not known until contract years have concluded and actual revenue is known. Therefore the value is an estimate which is why there is a range from £7,875,562 to £15,000,000.
Transport for London has awarded this contract for an Agency to manage and develop TfL's Brand Licensing programme - which is the commercialisation of the TfL brand and its intellectual property across varied ranges of consumer products in the UK (non-exclusively) and Internationally (exclusively).
The agency appointed will build on TfL's current licensing programme to keep our current momentum building. TfL is 'the London Brand' and the agency will continue to push this brand story into further product categories and consumer markets.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Lowest offer: £7,875,562 / Highest offer: £15,000,000 taken into consideration
two.2) Description
two.2.2) Additional CPV code(s)
- 79413000 - Marketing management consultancy services
- 79342000 - Marketing services
- 79342200 - Promotional services
two.2.3) Place of performance
NUTS codes
- UKI - London
two.2.4) Description of the procurement
This is for the delivery of Transport Trading Limited's Brand Licensing and Development contract. IMG will manage and develop TfL's Brand Licensing programme - which is the commercialisation of the TfL brand and its Intellectual Property (IP) across varied ranges of consumer products in the UK (non-exclusively) and Internationally (exclusively).
The procurement process was conducted to appoint a single agency to manage and develop the TfL Licensing programme.
A procedure applicable to the open procedure took place. Whereby any supplier/agency could bid for the opportunity. The top 3 suppliers from ITT stage were invited to a presentation stage. The conclusion of the procurement identified a preferred supplier who the contract has been awarded too.
two.2.5) Award criteria
Quality criterion - Name: Technical assessment / Weighting: 60
Price - Weighting: 40
two.2.11) Information about options
Options: Yes
Description of options
The contract was awarded for an initial 3 year term with the option to extend for a further 2 years on a yearly basis.
3 years +1 year+1 year. Maximum duration of 5 years.
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
The ITT stage was weighted Technical 70% and Commercial 30%.
Stage 2 was weighted the following:
Technical from ITT stage carried through and weighted to 25%, ITT commercial carried through and weighted to 40% for stage 2 and presentation stage weighted 35%.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2022/S 000-030247
Section five. Award of contract
Title
TFL 96033 - TfL Brand Licensing & Development
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
9 February 2023
five.2.2) Information about tenders
Number of tenders received: 3
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
International Management Group
Building 6, Chiswick Park, 566 Chiswick High Road
London
W4 5HR
Country
United Kingdom
NUTS code
- UKI - London
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £7,875,562
Lowest offer: £7,875,562 / Highest offer: £15,000,000 taken into consideration
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Transport for London
London
Country
United Kingdom