Tender

Provision of a Marketing CRM

  • Abertay University

F02: Contract notice

Notice identifier: 2025/S 000-053595

Procurement identifier (OCID): ocds-h6vhtk-05934d

Published 3 September 2025, 2:50pm



Section one: Contracting authority

one.1) Name and addresses

Abertay University

Bell Street

Dundee

DD1 1HG

Contact

Nicci Robertson

Email

procurement@abertay.ac.uk

Telephone

+44 1382308995

Country

United Kingdom

NUTS code

UK - United Kingdom

Internet address(es)

Main address

http://www.abertay.ac.uk

Buyer's address

https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00103

one.2) Information about joint procurement

The contract is awarded by a central purchasing body

one.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at

https://www.publictendersscotland.publiccontractsscotland.gov.uk/go/1977365701990F975C2C

Additional information can be obtained from the above-mentioned address

Tenders or requests to participate must be submitted electronically via

https://www.publictendersscotland.publiccontractsscotland.gov.uk/go/1977365701990F975C2C

one.4) Type of the contracting authority

Body governed by public law

one.5) Main activity

Education


Section two: Object

two.1) Scope of the procurement

two.1.1) Title

Provision of a Marketing CRM

Reference number

020-AU-ICT-2526

two.1.2) Main CPV code

  • 72212480 - Sales, marketing and business intelligence software development services

two.1.3) Type of contract

Services

two.1.4) Short description

The Contract Agreement includes but is not limited to the following element:

Be a cloud-based platform to ensure scalability, accessibility, and ease of maintenance

Native or supported integration with SITS for data flows.

Native connectors to ad/social platforms (Meta, Google, TikTok, LinkedIn) for attribution.

Provide automated communication tools across WhatsApp, SMS, and email, with full GDPR-compliant consent management.

Accessible form builder embeddable on abertay.ac.uk with server-side validation and secure submission.

Offer event registration and real-time event check-in, including offline mobile scanning, QR ticketing, and reporting capabilities.

Feature an accessible drag-and-drop email/template builder for ease of use across teams.

Be hosted in the UK or EU, with certifications including ISO27001 and Cyber Essentials to ensure data security and UK GDPR compliance.

two.1.5) Estimated total value

Value excluding VAT: £75,000

two.1.6) Information about lots

This contract is divided into lots: No

two.2) Description

two.2.2) Additional CPV code(s)

  • 72212480 - Sales, marketing and business intelligence software development services

two.2.3) Place of performance

NUTS codes
  • UKM71 - Angus and Dundee City
Main site or place of performance

Abertay University

Bell Street

Dundee

DD1 1HG

two.2.4) Description of the procurement

The Contract Agreement includes but is not limited to the following element:

Be a cloud-based platform to ensure scalability, accessibility, and ease of maintenance

Native or supported integration with SITS for data flows.

Native connectors to ad/social platforms (Meta, Google, TikTok, LinkedIn) for attribution.

Provide automated communication tools across WhatsApp, SMS, and email, with full GDPR-compliant consent management.

Accessible form builder embeddable on abertay.ac.uk with server-side validation and secure submission.

Offer event registration and real-time event check-in, including offline mobile scanning, QR ticketing, and reporting capabilities.

Feature an accessible drag-and-drop email/template builder for ease of use across teams.

Be hosted in the UK or EU, with certifications including ISO27001 and Cyber Essentials to ensure data security and UK GDPR compliance.

two.2.5) Award criteria

Quality criterion - Name: 60 / Weighting: Technical

Price - Weighting: 40

two.2.6) Estimated value

Value excluding VAT: £75,000

two.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months

36

This contract is subject to renewal

Yes

Description of renewals

24 month extension

two.2.10) Information about variants

Variants will be accepted: No

two.2.11) Information about options

Options: No

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: No


Section three. Legal, economic, financial and technical information

three.1) Conditions for participation

three.1.2) Economic and financial standing

Selection criteria as stated in the procurement documents

three.1.3) Technical and professional ability

Selection criteria as stated in the procurement documents


Section four. Procedure

four.1) Description

four.1.1) Type of procedure

Open procedure

four.1.8) Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

four.2) Administrative information

four.2.1) Previous publication concerning this procedure

Notice number: 2025/S 000-060617

four.2.2) Time limit for receipt of tenders or requests to participate

Date

17 October 2025

Local time

12:00pm

four.2.4) Languages in which tenders or requests to participate may be submitted

English

four.2.6) Minimum time frame during which the tenderer must maintain the tender

Tender must be valid until: 31 October 2025

four.2.7) Conditions for opening of tenders

Date

17 October 2025

Local time

12:00pm


Section six. Complementary information

six.1) Information about recurrence

This is a recurrent procurement: No

six.3) Additional information

The buyer is using PCS-Tender to conduct this ITT exercise. The Project code is 30048. For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343

(SC Ref:808915)

six.4) Procedures for review

six.4.1) Review body

Dundee Sherriff & Justice of the Peace Courts

6 West Bell Street

Dundee

DD1 9AD

Country

United Kingdom