Procurement

Provision of a Marketing CRM

Procurement identifier (OCID): ocds-h6vhtk-05934d

Description

The Contract Agreement includes but is not limited to the following element:

Be a cloud-based platform to ensure scalability, accessibility, and ease of maintenance

Native or supported integration with SITS for data flows.

Native connectors to ad/social platforms (Meta, Google, TikTok, LinkedIn) for attribution.

Provide automated communication tools across WhatsApp, SMS, and email, with full GDPR-compliant consent management.

Accessible form builder embeddable on abertay.ac.uk with server-side validation and secure submission.

Offer event registration and real-time event check-in, including offline mobile scanning, QR ticketing, and reporting capabilities.

Feature an accessible drag-and-drop email/template builder for ease of use across teams.

Be hosted in the UK or EU, with certifications including ISO27001 and Cyber Essentials to ensure data security and UK GDPR compliance.