Scope
Reference
P0312
Description
Hywel Dda University Health Board (HDUHB) has awarded a contract for the provision of marketing material for ad hoc recruitment campaigns.
The following services will be provided:
Marketing materials for recruitment campaigns covering:
Carmarthenshire
Ceredigion
Pembrokeshire
Other areas of the UK outside of Wales
The service incudes but is not limited to:
Poster advertisements on buses and trains in Carmarthenshire, Ceredigion & Pembrokeshire. Posters will range in size for different campaigns; sizing will be agreed at point of enquiry for each specific campaign.
Poster advertisements in service stations such as along the M5 corridor during school holiday periods.
Digital advertisements on screens in major train stations, such as the London Underground and Manchester Piccadilly.
Spotify audio and visual recruitment advertisements in Carmarthenshire, Ceredigion, Pembrokeshire, and other areas as required. The adverts will run over 2-4 weeks.
Poster advertisements in retail areas of the UK for example shopping centres or local convenience stores.
All poster content will be created by HDUHB and will be provided to the successful bidder with the enquiry for each individual campaign. The Health Board would, during an initial meeting with the successful bidder, discuss plans for the years ahead, and timeline mutually agreed.
The successful bidder will provide:
Effective delivery plan, provided as a timeline for each campaign delivery
A response time of 5 working days to initial requests.
Photographic proof of all completed and delivered campaign.
Statistics of campaign reach, to be provided up to 4 weeks after the campaign has ended detailing the success of each campaign.
This is a zero-commitment contract, with details of each campaign agreed between the service and provider as funding allows.
Contract 1. Ad Hoc Recruitment Campaigns
Supplier
Contract value
- £50,000 excluding VAT
- £60,000 including VAT
Below the relevant threshold
Date signed
18 August 2025
Contract dates
- 1 September 2025 to 31 August 2026
- Possible extension to 31 August 2027
- 2 years
Description of possible extension:
Option to extend for a one (1) year
Main procurement category
Services
CPV classifications
- 79341000 - Advertising services
Contract locations
- UKL1 - West Wales and the Valleys
Procedure
Procedure type
Below threshold - open competition
Supplier
Four Communications Limited
- Public Procurement Organisation Number: PWRQ-4311-JCJV
The Hickman Building, 2 Whitechapel Road
London
E1 1FX
United Kingdom
Region: UKI42 - Tower Hamlets
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 1. Ad Hoc Recruitment Campaigns
Contracting authority
NHS Wales Shared Services Partnership-Procurement Services (hosted by Velindre University NHS Trust)
- Public Procurement Organisation Number: PXWV-6492-CGMN
4-5 Charnwood Court,
Cardiff
CF14 3UZ
United Kingdom
Contact name: Sara Pell
Email: sara.pell@wales.nhs.uk
Website: http://nwssp.nhs.wales/ourservices/procurement-services/
Region: UKL22 - Cardiff and Vale of Glamorgan
Organisation type: Public authority - central government
Devolved regulations that apply: Wales