Media and Creative Services
- Crown Commercial Service
Procurement identifier (OCID): ocds-h6vhtk-0502d0
Description
This framework agreement will provide marketing and communication services for all public sector organisations including government departments and their agencies. This includes but is not limited to:
- media strategy, planning and buying
- creative strategy and ideation
- content production and fulfilment
- marketing events
- strategic advice, media auditing and assurance services that support the running of marketing and communications campaigns.
This framework will consist of 8 Lots:
1. Media Strategy, Planning and Buying (1 Agency): Media Strategy, Planning and Buying, including provision of a marketing operating system Paid, owned, earned planning. Including International and Domestic capability.
2. Out of Home Media Buying (1 Agency): Access services relating to buying outdoor advertising space including print space on bus shelters, tube stations and billboards subcontract via Lot 1.
3. Media Strategy and Planning (1 Agency): Media Strategy and Planning Paid, owned, earned planning. Including International and Domestic capability.
4.Creative Strategy & Development (8 Agencies): A roster of agencies providing creative strategy and development.
5. Creative Production - (1 Agency): Production and fulfilment agency providing a digital asset management and workflow tool.
6. Events - (6 Agencies): Agencies with capability to deliver high value, strategic events.
7. Integrated end to-end Marketing - (3 Agencies): For requirements with a media budget sub £500k and a maximum campaign spend of £1m per campaign. Fully integrated agency providing media planning, buying, creative, production, partnerships, marketing and PR.
8. Marketing Audit and Advice - (1 Agency): Providing assurance on contractual commitments, pricing and strategic advice on the marketing agency ecosystem.
This agreement replaces RM6123 Media Services and RM6125 Campaign Solutions 2
Notices
UK2: Preliminary market engagement notice
- Notice identifier
- 2025/S 000-017386
- Published
- 28 April 2025, 3:48pm
UK2: Preliminary market engagement notice
- Notice identifier
- 2025/S 000-016755
- Published
- 24 April 2025, 12:30pm
UK1: Pipeline notice
- Notice identifier
- 2025/S 000-015078
- Published
- 14 April 2025, 4:23pm