Scope
Reference
RM6364
Description
Crown Commercial Service, as the Authority, has put in place an
agreement providing marketing and communication services to
be used by Central Government Departments and all other UK Public
Sector Bodies, including Local Authorities, Health, Police, Fire and
Rescue, Education and Devolved Administrations. This commercial
agreement is the recommended vehicle for all Media and
Creative Services required by UK Central Government Departments.
This includes but is not limited to:
- media strategy, planning and buying
- creative strategy and ideation
- content production and fulfilment
- marketing events
- strategic advice, media auditing and assurance services that support
the running of marketing and communications campaigns.
The framework has been established as follows:
Lot 1 and Lot 2: for 4 years and 6 months which includes an initial 6
month non-trading mobilisation period.
Lots 3, and 7: 4 years.
Commercial tool
Establishes a framework
Lot 1. Media Strategy, Planning and Buying
Description
Media Strategy, Planning and Buying, including provision of a marketing operating system planning. (one place)
Lot 2. Out of Home Media Buying
Description
Access services relating to buying outdoor advertising space including print space on bus shelters, tube stations and billboards. (one place)
Lot 3. Media Strategy and Planning
Description
Paid, owned, earned planning. International and Domestic capability. (one place)
Lot 7. Integrated End-to-end Campaigns
Description
Fully integrated agency providing media planning, buying, creative, production, partnerships, marketing and PR. (three places)
Framework
Maximum percentage fee charged to suppliers
1%
Further information about fees
See Framework Schedule 5 (Management Charges and Information)
of the framework contract documents within the tender documents.
Framework operation description
Refer to Framework Schedule 7 (Call-Off Award Procedure) for details
of the competitive selection processes for the award of contracts
under this framework.
Award method when using the framework
Either with or without competition
Contracting authorities that may use the framework
Please refer to attachment RM6364 Media and Creative Services -
Customer List.
Contract 1. Lot 1 - Media Strategy, Planning and Buying
Lots
Lot 1. Media Strategy, Planning and Buying
Supplier
Contract value
- £1,500,000,000 excluding VAT
- £1,800,000,000 including VAT
Framework lot values may be shared with other lots
Above the relevant threshold
Date signed
8 December 2025
Contract dates
- 18 December 2025 to 14 June 2030
- 4 years, 5 months, 28 days
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services
- 92200000 - Radio and television services
- 92210000 - Radio services
- 92220000 - Television services
Signed contract documents
Pol[T] - 008 FTS Customer List - RM6364.docx
Customer List
Redacted RM6364 Framework Award Form v1.0 .docx
Redacted Framework Award Form
Contract 2. Lot 2 - Out of Home Media Buying
Lots
Lot 2. Out of Home Media Buying
Supplier
Contract value
- £20,000,000 excluding VAT
- £24,000,000 including VAT
Framework lot values may be shared with other lots
Above the relevant threshold
Date signed
8 December 2025
Contract dates
- 18 December 2025 to 14 June 2030
- 4 years, 5 months, 28 days
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services
- 92200000 - Radio and television services
- 92210000 - Radio services
- 92220000 - Television services
Signed contract documents
Pol[T] - 008 FTS Customer List - RM6364.docx
Customer List
Redacted RM6364 Framework Award Form v1.0 .docx
Redacted Framework Award Form
Contract 3. Lot 3 - Media Strategy and Planning
Lots
Lot 3. Media Strategy and Planning
Supplier
Contract value
- £20,000,000 excluding VAT
- £24,000,000 including VAT
Framework lot values may be shared with other lots
Above the relevant threshold
Date signed
8 December 2025
Contract dates
- 18 December 2025 to 14 January 2030
- 4 years, 28 days
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services
- 92200000 - Radio and television services
- 92210000 - Radio services
- 92220000 - Television services
Signed contract documents
Pol[T] - 008 FTS Customer List - RM6364.docx
Customer List
Redacted RM6364 Framework Award Form v1.0 .docx
Redacted Framework Award Form
Contract 4. Lot 7 - Integrated End-to-end Campaigns
Lots
Lot 7. Integrated End-to-end Campaigns
Suppliers (3)
Contract value
- £50,000,000 excluding VAT
- £60,000,000 including VAT
Framework lot values may be shared with other lots
Above the relevant threshold
Date signed
8 December 2025
Contract dates
- 18 December 2025 to 14 January 2030
- 4 years, 28 days
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services
- 92200000 - Radio and television services
- 92210000 - Radio services
- 92220000 - Television services
Signed contract documents
Pol[T] - 008 FTS Customer List - RM6364.docx
Customer List
Redacted RM6364 Framework Award Form v1.0 .docx
Redacted Framework Award Form
Other information
Applicable trade agreements
- Government Procurement Agreement (GPA)
- Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Suppliers
DIGITAL UNLIMITED GROUP
- Companies House: 00210505
7-11 Lexington Street
London
W1F 9AF
United Kingdom
Region: UKI32 - Westminster
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 4
Havas UK Limited
- Companies House: 02821174
Havas House Hermitage Court
Maidstone
ME16 9NT
United Kingdom
Email: havasnb@havas.com
Region: UKJ46 - West Kent
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 4
Kinetic Worldwide Limited
- Companies House: 01827251
18 Upper Ground
London
SE1 9GL
United Kingdom
Email: WPPMediaUKGov@wppmedia.com
Region: UKI44 - Lewisham and Southwark
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 2
M&C Saatchi (UK) Limited
- Companies House: 03003693
36 Golden Square
London
W1F 9EE
United Kingdom
Email: new.business@mcsaatchi.com
Region: UKI32 - Westminster
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 4
OMD Group Limited
- Companies House: 02078820
Bankside 3, 90-100 Southwark Street
London
SE1 0SW
United Kingdom
Region: UKI44 - Lewisham and Southwark
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 3
WAVEMAKER LIMITED
- Companies House: 04078547
Sea Containers
London
SE1 9ET
United Kingdom
Region: UKI44 - Lewisham and Southwark
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1
Contracting authority
Crown Commercial Service
- Public Procurement Organisation Number: PBZB-4962-TVLR
9th Floor, The Capital, Old Hall Street
Liverpool
L3 9PP
United Kingdom
Region: UKD72 - Liverpool
Organisation type: Public authority - central government