Scope
Reference
RM6364
Description
Crown Commercial Service, as the Authority, has put in place an agreement that will provide marketing and communication services to be used by Central Government Departments and all other UK Public Sector Bodies, including Local Authorities, Health, Police, Fire and Rescue, Education and Devolved Administrations. This commercial agreement will be the recommended vehicle for all Media and Creative Services required by UK Central Government Departments.
This includes but is not limited to:
- media strategy, planning and buying
- creative strategy and ideation
- content production and fulfilment
- marketing events
- strategic advice, media auditing and assurance services that support the running of marketing and communications campaigns.
The framework will be established as follows:
Lot 1 and Lot 2: for 4 years and 6 months which includes an initial 6 month non-trading mobilisation period.
Lots 3, and 7: 4 years.
Commercial tool
Establishes a framework
Lot 1. Media Strategy, Planning and Buying
Description
Media Strategy, Planning and Buying, including provision of a marketing operating system planning. (one place)
Lot 2. Out of Home Media Buying
Description
Access services relating to buying outdoor advertising space including print space on bus shelters, tube stations and billboards. (one place)
Lot 3. Media Strategy and Planning
Description
Paid, owned, earned planning. International and Domestic capability. (one place)
Lot 7. Integrated End-to-end Campaigns
Description
Fully integrated agency providing media planning, buying, creative, production, partnerships, marketing and PR. (three places)
Contract 1. Lot 1 - Media Strategy, Planning and Buying
Lots
Lot 1. Media Strategy, Planning and Buying
Supplier
Contract value
- £1,500,000,000 excluding VAT
- £1,800,000,000 including VAT
Framework lot values may be shared with other lots
Above the relevant threshold
Award decision date
8 December 2025
Date assessment summaries were sent to tenderers
8 December 2025
Standstill period
- End: 17 December 2025
- 8 working days
Earliest date the contract will be signed
18 December 2025
Contract dates (estimated)
- 18 December 2025 to 14 June 2030
- 4 years, 5 months, 28 days
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
- 92200000 - Radio and television services
Contract 2. Lot 2 - Out of Home Media Buying
Lots
Lot 2. Out of Home Media Buying
Supplier
Contract value
- £20,000,000 excluding VAT
- £24,000,000 including VAT
Framework lot values may be shared with other lots
Above the relevant threshold
Award decision date
8 December 2025
Date assessment summaries were sent to tenderers
8 December 2025
Standstill period
- End: 17 December 2025
- 8 working days
Earliest date the contract will be signed
18 December 2025
Contract dates (estimated)
- 18 December 2025 to 14 June 2030
- 4 years, 5 months, 28 days
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
- 92200000 - Radio and television services
Contract 3. Lot 3 - Media Strategy and Planning
Lots
Lot 3. Media Strategy and Planning
Supplier
Contract value
- £20,000,000 excluding VAT
- £24,000,000 including VAT
Framework lot values may be shared with other lots
Above the relevant threshold
Award decision date
8 December 2025
Date assessment summaries were sent to tenderers
8 December 2025
Standstill period
- End: 17 December 2025
- 8 working days
Earliest date the contract will be signed
18 December 2025
Contract dates (estimated)
- 18 December 2025 to 14 January 2030
- 4 years, 28 days
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
- 92200000 - Radio and television services
Contract 4. Lot 7 - Integrated End-to-end Campaigns
Lots
Lot 7. Integrated End-to-end Campaigns
Suppliers (3)
Contract value
- £50,000,000 excluding VAT
- £60,000,000 including VAT
Framework lot values may be shared with other lots
Above the relevant threshold
Award decision date
8 December 2025
Date assessment summaries were sent to tenderers
8 December 2025
Standstill period
- End: 17 December 2025
- 8 working days
Earliest date the contract will be signed
18 December 2025
Contract dates (estimated)
- 18 December 2025 to 14 January 2030
- 4 years, 28 days
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
- 92200000 - Radio and television services
Information about tenders
Lot 1. Media Strategy, Planning and Buying
- 14 tenders received
- 2 tenders assessed in the final stage:
- 0 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 1 supplier unsuccessful (details included for contracts over £5 million)
Unsuccessful suppliers
Lot 2. Out of Home Media Buying
- 4 tenders received
- 3 tenders assessed in the final stage:
- 1 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 2 suppliers unsuccessful (details included for contracts over £5 million)
Unsuccessful suppliers
Lot 3. Media Strategy and Planning
- 7 tenders received
- 5 tenders assessed in the final stage:
- 2 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 4 suppliers unsuccessful (details included for contracts over £5 million)
Unsuccessful suppliers
Lot 7. Integrated End-to-end Campaigns
- 14 tenders received
- 13 tenders assessed in the final stage:
- 7 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 3 suppliers awarded contracts
- 10 suppliers unsuccessful (details included for contracts over £5 million)
Unsuccessful suppliers
Procedure
Procedure type
Open procedure
Suppliers
23RED LIMITED
- Companies House: 03974936
- Public Procurement Organisation Number: PDVJ-6687-HPWZ
95 Queen Victoria Street
London
EC4V 4HN
United Kingdom
Website: http://www.23red.com
Region: UKI31 - Camden and City of London
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
BRAY LEINO LIMITED
- Companies House: 01352705
- Public Procurement Organisation Number: PQDY-6386-LMRY
The Old Sawmills
Barnstaple
EX32 0RN
United Kingdom
Website: https://www.brayleino.co.uk/
Region: UKK43 - Devon CC
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
DENTSU UK LIMITED (Posterscope, a trading division of Dentsu UK Limited)
- Companies House: 01939690
- Public Procurement Organisation Number: PHGH-8925-QTMZ
10 Triton Street
London
NW1 3BF
United Kingdom
Website: http://www.posterscope.com
Region: UKI31 - Camden and City of London
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
DIGITAL UNLIMITED GROUP LTD
- Companies House: 00210505
- Public Procurement Organisation Number: PVDP-4361-YZDR
7-11 Lexington Street
London
W1F 9AF
United Kingdom
Region: UKI32 - Westminster
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 4. Lot 7 - Integrated End-to-end Campaigns
ELECTICA LTD
- Companies House: 11645227
- Public Procurement Organisation Number: PBBW-7868-VRZM
5 Brayford Square
London
E1 0SG
United Kingdom
Website: http://www.electica.io
Region: UKI42 - Tower Hamlets
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
FCG WORLDWIDE LIMITED
- Companies House: 09647432
- Public Procurement Organisation Number: PMMM-1716-NJZW
The Hickman Building, 2 Whitechapel Road
London
E1 1FX
United Kingdom
Website: https://www.four.agency/
Region: UKI42 - Tower Hamlets
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
FIFTY TECHNOLOGY LIMITED
- Companies House: 09476244
- Public Procurement Organisation Number: PGGR-7132-WLCV
Fifth Floor, 24 Hanover Square
London
W1S 1JD
United Kingdom
Website: http://fifty.io
Region: UKI32 - Westminster
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
FREUD COMMUNICATIONS LIMITED
- Companies House: 02478112
- Public Procurement Organisation Number: PVJH-3927-ZTDR
1 Stephen Street
London
W1T 1AL
United Kingdom
Website: https://www.freuds.com/
Region: UKI31 - Camden and City of London
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
GROUPM UK LTD
- Public Procurement Organisation Number: PRDX-5562-WYJW
Sea Containers
London
SE1 9GL
United Kingdom
Region: UKI44 - Lewisham and Southwark
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
HAVAS UK LIMITED
- Companies House: 02821174
- Public Procurement Organisation Number: PTHT-4994-NNCR
Havas House Hermitage Court
Maidstone
ME16 9NT
United Kingdom
Email: havasnb@havas.com
Website: https://lon.havas.com/
Region: UKJ46 - West Kent
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 4. Lot 7 - Integrated End-to-end Campaigns
KINDRED AGENCY LIMITED
- Companies House: 07387574
- Public Procurement Organisation Number: PGHX-9625-YMHV
C/O Sedulo London Office 605, Albert House, 256-260 Old Street
London, United Kingdom
EC1V 9DD
United Kingdom
Website: https://kindredagency.com/
Region: UKI43 - Haringey and Islington
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
M&C SAATCHI (UK) LIMITED
- Companies House: 03003693
- Public Procurement Organisation Number: PHLZ-1314-WTGD
36 Golden Square
London
W1F 9EE
United Kingdom
Email: new.business@mcsaatchi.com
Website: https://mcsaatchi.com/
Region: UKI32 - Westminster
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 4. Lot 7 - Integrated End-to-end Campaigns
MCCANN-ERICKSON CENTRAL LIMITED
- Companies House: 01983874
- Public Procurement Organisation Number: PXJP-3276-DTYR
McCann House
Solihull
B90 4WE
United Kingdom
Website: https://www.mccanncentral.com
Region: UKG32 - Solihull
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
MEDIA REACH ADVERTISING Ltd.
- Companies House: 02082065
- Public Procurement Organisation Number: PDCZ-9881-NZNR
13 Fulham Business Exchange,
London
SW6 2TL
United Kingdom
Website: http://www.mediareach.co.uk
Region: UKI33 - Kensington & Chelsea and Hammersmith & Fulham
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
MHP GROUP LIMITED
- Companies House: 14106014
- Public Procurement Organisation Number: PDYR-2273-LTWG
60 Great Portland Street
London
W1W 7RT
United Kingdom
Website: http://www.mhpgroup.com
Region: UKI32 - Westminster
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
OMD GROUP LIMITED
- Companies House: 02078820
- Public Procurement Organisation Number: PZNX-4753-GTZL
Bankside 3, 90-100 Southwark Street
London
SE1 0SW
United Kingdom
Email: mgomdgovernment@manninggottliebomd.com
Website: https://www.mgomd.com/
Region: UKI44 - Lewisham and Southwark
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 3. Lot 3 - Media Strategy and Planning
S M R S LTD
- Companies House: 03365804
- Public Procurement Organisation Number: PXDH-1657-PVTG
2 Express Networks
Manchester
M4 6BD
United Kingdom
Website: http://www.smrs.co.uk
Region: UKD33 - Manchester
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
ST LUKE'S COMMUNICATIONS LIMITED
- Companies House: 03101400
- Public Procurement Organisation Number: PRRL-1953-BMYD
Unit G08 Record Hall, 16 ‑ 16a Baldwins Gardens,
London
EC1N 7RJ
United Kingdom
Website: http://www.stlukes.co.uk/
Region: UKI31 - Camden and City of London
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
TALON OUTDOOR LIMITED
- Companies House: 06347960
- Public Procurement Organisation Number: PCWV-4973-XGNY
130 Shaftesbury Avenue
London
W1D 5EU
United Kingdom
Website: https://talonooh.com/
Region: UKI32 - Westminster
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
VCCP GROUP LLP
- Companies House: OC370529
- Public Procurement Organisation Number: PGRD-5998-ZTWV
Greencoat House
London
SW1P 1DH
United Kingdom
Website: http://www.vccp.com
Region: UKI32 - Westminster
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
WAVEMAKER LIMITED
- Companies House: 04078547
- Public Procurement Organisation Number: PPJT-1182-CPHN
Sea Containers
London
SE1 9ET
United Kingdom
Region: UKI44 - Lewisham and Southwark
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Lot 1 - Media Strategy, Planning and Buying
WPP plc
- Jersey Financial Services Commission Registry: 111714
- Public Procurement Organisation Number: PNLX-2611-YQVT
18 Upper Ground
London
SE1 9GL
United Kingdom
Email: philippa.clayre@wpp.com
Website: https://www.wpp.com/en
Region: UKI44 - Lewisham and Southwark
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 2. Lot 2 - Out of Home Media Buying
Contracting authority
Crown Commercial Service
- Public Procurement Organisation Number: PBZB-4962-TVLR
The Capital, Old Hall Street
Liverpool
L3 9PP
United Kingdom
Region: UKD72 - Liverpool
Organisation type: Public authority - central government