Scope
Reference
BSLDEC25
Description
Specification / deliverables
The appointed supplier will work with Transport Focus and SISJ partners to design and deliver qualitative research addressing how BSL users want to receive passenger information across rail environments. If quantitative work is also considered to be feasible, then we would consider also including this. The areas to be covered are:
Access and preferences
• How BSL users prefer to access information across station, onboard and digital channels.
• What constitutes an acceptable and desirable minimum viable product (MVP) for BSL provision.
Content and language considerations
• Expectations around regional BSL dialects and whether a single "universal" version is acceptable.
• Preferences regarding interpreter choice, including lived experience of deafness.
• Views on consistency versus localisation of BSL content.
Physical and digital delivery
• Expectations for placement, prominence and visibility of BSL information within station environments.
• Integration with existing screens, boards or digital platforms.
Technology and innovation
• Perceptions of AI-generated BSL (including avatar-based and hybrid approaches).
• Acceptability of AI in different contexts, such as planned information versus disruption.
• Expectations around subtitling alongside BSL.
User diversity
• Based on demographics (age, gender, employment and income, presence of additional disabilities, region and nation, ethnic background), BSL fluency, hearing status, travel confidence, travel frequency and technology comfort.
Methodological expectations
A qualitative approach is essential. Proposals should demonstrate experience working with the d/Deaf community and may well include, some or all of:
• Short desk research to inform fieldwork design.
• Engagement with relevant stakeholders or expert organisations (such as BDA, RNID...).
• Depth interviews, accompanied journeys, focus groups or online platforms where appropriate.
• We would be open to other methods being included including quantitative surveys.
Please note that it is essential that all recruitment and fieldwork is conducted using:
• BSL-fluent moderation and appropriate interpreting support.
• Inclusive and accessible research environments and materials.
Deliverables
As a minimum, we will require a debrief presentation and a report to our publication standards (probably PowerPoint). Other outputs may be
Total value (estimated)
- £60,000 excluding VAT
- £72,000 including VAT
Below the relevant threshold
Contract dates (estimated)
- 1 February 2026 to 30 April 2026
- 3 months
Main procurement category
Services
CPV classifications
- 73110000 - Research services
Contract locations
- UK - United Kingdom
Participation
This procurement is reserved for
UK suppliers
Conditions of participation
Supplier requirements
We welcome bids from a wide range of suppliers including academic teams, research suppliers, consortia, independent experts, or other suitably qualified organisations with the relevant expertise. Responses must demonstrate:
• Strong experience delivering qualitative research with d/Deaf and BSL-using participants.
• Expertise in accessibility, inclusive design or transport research (rail experience desirable), including identification of sample and recruitment of research participants
• Capability to conduct research in BSL or with high-quality interpreting support.
• Experience translating complex qualitative insight into clear, actionable conclusions and make recommendations.
Particular suitability
- Small and medium-sized enterprises (SME)
- Voluntary, community and social enterprises (VCSE)
Submission
Enquiry deadline
8 January 2026, 11:59pm
Tender submission deadline
15 January 2026, 11:59pm
Submission address and any special instructions
Please email all tenders to: procurementadmin@transportfocus.org.uk
Questions may be submitted to: procurementadmin@transportfocus.org.uk
Tenders may be submitted electronically
No
Award criteria
Assessment methodology
Tenders will be assessed on the basis of:
• Quality and clarity of proposed approach, including appropriateness of methodology and sampling approach (50%)
• Relevant expertise and track record (30%)
• Value for money (20%)
Procedure
Procedure type
Below threshold - open competition
Documents
Associated tender documents
Tender document for BSL rail information provision 231225.docx
Outline of requirement: Qualitative research project with users of British Sign Language to understand requirements for information when using rail.
Contracting authority
Transport Focus
- Public Procurement Organisation Number: PGBR-3271-MNXJ
10th floor, 25 Cabot Square
London
E14 4QZ
United Kingdom
Region: UKI42 - Tower Hamlets
Organisation type: Public authority - central government