Scope
Reference
PL0003
Description
Gloucester City Council ('the Authority') is offering an advertising space concession opportunity to the market (to primarily include roadside and roundabout advertising space). The successful supplier will manage, operate and generate revenue from the advertising space in return for a payment to the Authority.
The Authority worked on a partnership basis with two companies to provide roadside advertising over the past decade. Whilst the signage remains in place, there exists the opportunity for the successful supplier to build on the relationships that existed previously with current advertisers and to build new relationships.
To the Authority's knowledge all signs have the benefit of all necessary statutory consents, although the successful supplier will need to check with the Planning service and other relevant authorities prior to commencement, and if necessary, secure necessary consents before proceeding.
The Authority's purpose in offering this concessions agreement is to increase the opportunities available to local businesses to promote themselves. The Authority also aims to secure a fixed annual income stream (in return for granting the concession), to support its business promotion and marketing activities and to contribute towards the maintenance of the roundabouts and verges.
The contract will be a concessions contract because the Authority will not be paying the successful supplier to provide the service. The Authority will receive a payment from any advertisement income. The Authority does not guarantee the advertisement income.
Total value (estimated)
- £200,000 including VAT
Below the relevant threshold
Contract dates (estimated)
- 1 April 2026 to 31 March 2033
- 7 years
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Contract locations
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
Participation
This procurement is reserved for
UK suppliers
Submission
Enquiry deadline
21 January 2026, 5:00pm
Tender submission deadline
3 February 2026, 12:00pm
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Award criteria
Section Section Weighting
Quality 40%
Social Value 10%
Financial 50%
Total 100%
Procedure
Procedure type
Below threshold - open competition
Special regime
Concession
Contracting authority
Gloucester City Council
- Public Procurement Organisation Number: PPNG-4413-GZXP
North Warehouse
Gloucester
GL1 2FB
United Kingdom
Region: UKK13 - Gloucestershire
Organisation type: Public authority - sub-central government