Scope
Reference
HDD-ITT-59015
Description
Hywel Dda University Health Board ("HDUHB") requires the provision of marketing material for ad hoc recruitment campaigns. The following services will be required on an adhoc basis from the successful bidder: Marketing materials for recruitment campaigns covering - Carmarthenshire -Ceredigion - Pembrokeshire - Other areas of the UK outside of Wales. The service must include but not be limited to: -Poster advertisements on buses and trains in Carmarthenshire, Ceredigion & Pembrokeshire. Posters will range in size for different campaigns, sizing will be agreed at point of enquiry for each specific campaign. - Poster advertisements in service stations such as along the M5corridor during school holiday periods. - Digital advertisements on screens in major train stations, such as the London Underground and Manchester Piccadilly. - Spotify audio and visual recruitment advertisements in Carmarthenshire, Ceredigion, Pembrokeshire, and other areas as required. The adverts will run over 2-4 weeks. -Poster advertisements in retail areas of the UK for example shopping centres or local convenience stores. All poster content will be created by Hywel Dda University Health Board and will be provided to the successful bidder with the enquiry for each individual campaign. The Health Board would, during an initial meeting with the successful bidder, discuss plans for the years ahead, and timeline mutually agreed. The successful bidder will provide: Effective delivery plan, provided as a timeline for each campaign delivery - A response time of 5 working days to initial requests. -Photographic proof of all completed and delivered campaign.- Statistics of campaign reach, to be provided up to 4 weeks after the campaign has ended detailing the success of each campaign. This is a zero-commitment contract, with details of each campaign agreed between the service and provider as funding allows.
Contract 1. Ad Hoc Recruitment Campaigns
Supplier
Contract value
- £50,000 excluding VAT
- £60,000 including VAT
Below the relevant threshold
Award decision date
29 July 2025
Earliest date the contract will be signed
11 August 2025
Contract dates (estimated)
- 1 September 2025 to 31 August 2026
- Possible extension to 31 August 2027
- 2 years
Description of possible extension:
12 month extension built into the contract, to be reviewed annually
Main procurement category
Services
CPV classifications
- 79341000 - Advertising services
Contract locations
- UKL14 - South West Wales
Information about tenders
- 5 tenders received
- 5 tenders assessed in the final stage:
- 5 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 4 suppliers unsuccessful (details included for contracts over £5 million)
Procedure
Procedure type
Below threshold - open competition
Supplier
Four Communications Limited
- Public Procurement Organisation Number: PWRQ-4311-JCJV
The Hickman Building, 2 Whitechapel Road
London
E1 1FX
United Kingdom
Region: UKI42 - Tower Hamlets
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 1. Ad Hoc Recruitment Campaigns
Contracting authority
NHS Wales Shared Services Partnership-Procurement Services (hosted by Velindre University NHS Trust)
- Public Procurement Organisation Number: PXWV-6492-CGMN
4-5 Charnwood Court,
Cardiff
CF14 3UZ
United Kingdom
Contact name: Sara Pell
Telephone: +441633831525
Email: sara.pell@wales.nhs.uk
Website: http://nwssp.nhs.wales/ourservices/procurement-services/
Region: UKL22 - Cardiff and Vale of Glamorgan
Organisation type: Public authority - central government
Devolved regulations that apply: Wales