Section one: Contracting authority
one.1) Name and addresses
The Prince's Trust
Prince’s Trust House, 9 Eldon Street
London
EC2M 7LS
david.washbrook@princes-trust.org.uk
Telephone
+44 800842842
Country
United Kingdom
NUTS code
UKI - London
Internet address(es)
Main address
Buyer's address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Lead Digital Marketing Partner for Fundraising and Youth Marketing
Reference number
CA14070 -
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The preferred supplier will cover campaign strategy and planning; creative development (where applicable); media buying; channel integration; campaign delivery and optimisation; reporting and evaluation.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £2,276,544
two.2) Description
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
- UKI - London
Main site or place of performance
UK
two.2.4) Description of the procurement
The preferred supplier will cover campaign strategy and planning; creative development (where applicable); media buying; channel integration; campaign delivery and optimisation; reporting and evaluation.
The agency will be our lead digital marketing partner for Fundraising and Youth Marketing, and will work alongside our brand agency partner, and other suppliers (e.g. designers and digital tools etc), where relevant.
Additional tasks, where appropriate, may include: annual strategic planning against priorities, sharing best practice digital marketing and social media advice and guidance; delivering awareness digital campaigns to grow brand awareness and shift perceptions; conducting audits to improve our digital systems (e.g. email marketing and PPC); and supporting with Onboarding Design recommendations (e.g. website and email pilots).
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 70.00%
Cost criterion - Name: Financials / Weighting: 30.00%
two.2.11) Information about options
Options: Yes
Description of options
60 month(s) from the commencement date, with 24 initial month(s) and option to extend 3x12 month(s)
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2024/S 000-014853
Section five. Award of contract
Contract No
CA14070
Title
Lead Digital Marketing Partner for Fundraising and Youth Marketing
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
3 December 2024
five.2.2) Information about tenders
Number of tenders received: 4
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
TMW Unlimited
7-11 Lexington Street,
London
W1F 9AF
Telephone
+44 7825720870
Country
United Kingdom
NUTS code
- UK - United Kingdom
Internet address
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £2,276,544
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
The High Court
Strand
London
WC2A 2LL
generaloffice@administrativecourtoffice.justice.gov.uk
Country
United Kingdom
six.4.2) Body responsible for mediation procedures
The High Court
Strand
London
WC2A 2LL
generaloffice@administrativecourtoffice.justice.gov.uk
Country
United Kingdom