Tender

Lead Digital Marketing Partner for Fundraising and Youth Marketing

  • The Prince's Trust

F02: Contract notice

Notice identifier: 2024/S 000-014853

Procurement identifier (OCID): ocds-h6vhtk-04585e

Published 9 May 2024, 3:33pm



Section one: Contracting authority

one.1) Name and addresses

The Prince's Trust

Prince’s Trust House, 9 Eldon Street

London

EC2M 7LS

Email

david.washbrook@princes-trust.org.uk

Telephone

+44 800842842

Country

United Kingdom

NUTS code

UKI - London

Internet address(es)

Main address

www.princes-trust.org.uk

Buyer's address

www.princes-trust.org.uk

one.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at

https://suppliers.multiquote.com

Additional information can be obtained from another address:

The Prince's Trust

Prince’s Trust House, 9 Eldon Street

London

EC2M 7LS

Email

david.washbrook@princes-trust.org.uk

Telephone

+44 800842842

Country

United Kingdom

NUTS code

UKI - London

Internet address(es)

Main address

www.princes-trust.org.uk

Buyer's address

www.princes-trust.org.uk

Tenders or requests to participate must be submitted electronically via

https://suppliers.multiquote.com

Tenders or requests to participate must be submitted to the above-mentioned address

one.4) Type of the contracting authority

Body governed by public law

one.5) Main activity

General public services


Section two: Object

two.1) Scope of the procurement

two.1.1) Title

Lead Digital Marketing Partner for Fundraising and Youth Marketing

Reference number

CA14070 -

two.1.2) Main CPV code

  • 79342000 - Marketing services

two.1.3) Type of contract

Services

two.1.4) Short description

The preferred supplier will cover campaign strategy and planning; creative development (where applicable); media buying; channel integration; campaign delivery and optimisation; reporting and evaluation.

two.1.5) Estimated total value

Value excluding VAT: £2,750,000

two.1.6) Information about lots

This contract is divided into lots: No

two.2) Description

two.2.2) Additional CPV code(s)

  • 79340000 - Advertising and marketing services

two.2.3) Place of performance

NUTS codes
  • UK - United Kingdom
  • UKI - London
Main site or place of performance

UK

two.2.4) Description of the procurement

The preferred supplier will cover campaign strategy and planning; creative development (where applicable); media buying; channel integration; campaign delivery and optimisation; reporting and evaluation.

The agency will be our lead digital marketing partner for Fundraising and Youth Marketing, and will work alongside our brand agency partner, and other suppliers (e.g. designers and digital tools etc), where relevant.

Additional tasks, where appropriate, may include: annual strategic planning against priorities, sharing best practice digital marketing and social media advice and guidance; delivering awareness digital campaigns to grow brand awareness and shift perceptions; conducting audits to improve our digital systems (e.g. email marketing and PPC); and supporting with Onboarding Design recommendations (e.g. website and email pilots).

two.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

two.2.6) Estimated value

Value excluding VAT: £2,750,000

two.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months

60

This contract is subject to renewal

No

two.2.9) Information about the limits on the number of candidates to be invited

Envisaged minimum number: 5

Maximum number: 99

Objective criteria for choosing the limited number of candidates:

Pre-Qualifying bidders allows a shortlist of the best candidates to be taken to ITT

two.2.10) Information about variants

Variants will be accepted: No

two.2.11) Information about options

Options: Yes

Description of options

60 month(s) from the commencement date, with 24 initial month(s) and option to extend 3x12 month(s)

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: No


Section three. Legal, economic, financial and technical information

three.1) Conditions for participation

three.1.2) Economic and financial standing

Selection criteria as stated in the procurement documents

three.1.3) Technical and professional ability

Selection criteria as stated in the procurement documents


Section four. Procedure

four.1) Description

four.1.1) Type of procedure

Restricted procedure

four.1.8) Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

four.2) Administrative information

four.2.2) Time limit for receipt of tenders or requests to participate

Date

10 June 2024

Local time

12:00pm

four.2.4) Languages in which tenders or requests to participate may be submitted

English


Section six. Complementary information

six.1) Information about recurrence

This is a recurrent procurement: No

six.2) Information about electronic workflows

Electronic ordering will be used

Electronic invoicing will be accepted

Electronic payment will be used

six.4) Procedures for review

six.4.1) Review body

The High Court

Strand

London

WC2A 2LL

Email

generaloffice@administrativecourtoffice.justice.gov.uk

Country

United Kingdom

six.4.2) Body responsible for mediation procedures

The High Court

Strand

London

WC2A 2LL

Email

generaloffice@administrativecourtoffice.justice.gov.uk

Country

United Kingdom