Section one: Contracting authority
one.1) Name and addresses
Edinburgh Napier University
Sighthill Campus
EDINBURGH
EH11 4BN
Contact
Tony Newjem
Telephone
+44 1314555326
Country
United Kingdom
NUTS code
UKM75 - Edinburgh, City of
National registration number
SC018373
Internet address(es)
Main address
Buyer's address
https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00340
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://www.publictendersscotland.publiccontractsscotland.gov.uk/
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://www.publictendersscotland.publiccontractsscotland.gov.uk/
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Media Buying Agency
Reference number
MER-ENU-2324-PRF507
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Edinburgh Napier University (ENU) is looking to appoint an experienced and sector-leading Media Strategy and Buying Agency to manage and support the advertising and targeting requirements for our wide and varied marketing activities.
two.1.5) Estimated total value
Value excluding VAT: £3,000,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79341400 - Advertising campaign services
two.2.3) Place of performance
NUTS codes
- UKM75 - Edinburgh, City of
Main site or place of performance
Edinburgh Napier University campuses at Sighthill (postcode EH11 4BN); Merchiston (EH10 5DT); and Craiglockhart (EH14 1DJ).
two.2.4) Description of the procurement
The University is looking to develop a long-term partnership with an agency to help support the following initiatives:
1. Manage and support advertising efforts for all brand and student recruitment campaigns throughout the year, including tentpole campaigns, and always-on activities such as paid search.
2. Manage and support additional campaigns as needed, to aid with recruitment and CPD objectives.
3. Provide specialist expertise on a range of digital channels and best practice, for example how to navigate advertising with the waning prevalence of cookies.
two.2.5) Award criteria
Quality criterion - Name: (Technical) Relevant Experience / Weighting: 10%
Quality criterion - Name: (Technical) Skill Set / Weighting: 10%
Quality criterion - Name: (Strategy) Methodology / Weighting: 10%
Quality criterion - Name: (Strategy) Ability to Achieve Objectives / Weighting: 10%
Quality criterion - Name: (Strategy) Creativity and Innovation / Weighting: 10%
Quality criterion - Name: (Audience) Audience Focus / Weighting: 10%
Quality criterion - Name: (Implementation) Channel Outline / Weighting: 10%
Quality criterion - Name: (Pitch) Team Chemistry / Weighting: 20%
Quality criterion - Name: (Evaluation) Reporting and Measurement / Weighting: 7%
Price - Weighting: 3%
two.2.6) Estimated value
Value excluding VAT: £3,000,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
36
This contract is subject to renewal
Yes
Description of renewals
Two further contract extensions each of 1 year may be activated at the University's sole discretion.
two.2.10) Information about variants
Variants will be accepted: Yes
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
List and brief description of selection criteria
Minimum yearly turnover.
-
Bidders will be required to state the value(s) for the following financial ratio(s): Acid Test Ratio
Net Current Assets
-
It is a requirement of this contract that bidders hold, or can commit to obtain prior to the commencement of any subsequently awarded contract, the types and levels of insurance indicated.
Minimum level(s) of standards possibly required
Bidders will be required to have a minimum yearly “specific” turnover of 1000000 GBP for the last 3 years in the business area covered by the contract.
-
The acceptable range for each financial ratio is:
Acid Test Ratio: a minimum of 1.0. The ratio will be calculated as follows: liquid assets (cash and cash equivalents + marketable securities + accounts receivable) divided by current liabilities.
Net Current Assets: greater than zero. The ratio will be calculated as follows: current assets divided by current liabilities.
-
Insurances: bidders must hold, or can commit to obtain prior to the commencement of any subsequently awarded contract, the types and levels of insurance indicated below: Employer’s (Compulsory) Liability Insurance = 5000000 GBP;
Public Liability Insurance = 1000000 GBP;
Professional Risk Indemnity Insurance = 1000000 GBP.
three.1.3) Technical and professional ability
List and brief description of selection criteria
As detailed in the Single Procurement Document Questions 4C.1.2 to 4C.12.2, bidders must demonstrate their technical and professional ability to provide the services the subject of this contract.
Minimum level(s) of standards possibly required
Bidders should provide the names and curriculum vitae for each member of the proposed team who will deliver the subject services.
-
Bidders will be required to confirm their average annual manpower for the last three years.
three.2) Conditions related to the contract
three.2.3) Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
8 January 2024
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 3 (from the date stated for receipt of tender)
four.2.7) Conditions for opening of tenders
Date
8 January 2024
Local time
1:00pm
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
six.3) Additional information
The buyer is using PCS-Tender to conduct this ITT exercise. The Project code is 25682 . For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343
Community benefits are included in this requirement. For more information see: https://www.gov.scot/policies/public-sector-procurement/community-benefits-in-procurement/
A summary of the expected community benefits has been provided as follows:
The successful bidder will work with the Authority to consider what community benefits can be delivered through this Contract. These might include Student work placements and internships. For example, our School of Arts and Creative Industries partner our students with industry and community organisations to create enriching work-based projects.
(SC Ref:750582)
six.4) Procedures for review
six.4.1) Review body
Edinburgh Sheriff Court and Justice of the Peace Court
Sheriff Court House, 27 Chambers Street
EDINBURGH
EH1 1LB
Telephone
+44 1312252525
Country
United Kingdom
Internet address
six.4.2) Body responsible for mediation procedures
Edinburgh Sheriff Court and Justice of the Peace Court
Sheriff Court House, 27 Chambers Street
EDINBURGH
EH1 1LB
Telephone
+44 1312252525
Country
United Kingdom