Section one: Contracting authority
one.1) Name and addresses
Edinburgh Napier University
Sighthill Campus
EDINBURGH
EH11 4BN
Contact
Tony Newjem
Telephone
+44 1314555326
Country
United Kingdom
NUTS code
UKM75 - Edinburgh, City of
National registration number
SC018373
Internet address(es)
Main address
Buyer's address
https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00340
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Media Buying Agency
Reference number
MER-ENU-2324-PRF507
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Edinburgh Napier University (ENU) is looking to appoint an experienced and sector-leading Media Strategy and Buying Agency to manage and support the advertising and targeting requirements for our wide and varied marketing activities.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £3,314,200
two.2) Description
two.2.2) Additional CPV code(s)
- 79341400 - Advertising campaign services
two.2.3) Place of performance
NUTS codes
- UKM75 - Edinburgh, City of
Main site or place of performance
Edinburgh Napier University campuses at Sighthill (postcode EH11 4BN); Merchiston (EH10 5DT); and Craiglockhart (EH14 1DJ).
two.2.4) Description of the procurement
The University is looking to develop a long-term partnership with an agency to help support the following initiatives:
1. Manage and support advertising efforts for all brand and student recruitment campaigns throughout the year, including tentpole campaigns, and always-on activities such as paid search.
2. Manage and support additional campaigns as needed, to aid with recruitment and CPD objectives.
3. Provide specialist expertise on a range of digital channels and best practice, for example how to navigate advertising with the waning prevalence of cookies.
two.2.5) Award criteria
Quality criterion - Name: (Technical) Relevant Experience / Weighting: 10%
Quality criterion - Name: (Technical) Skill Set / Weighting: 10%
Quality criterion - Name: (Strategy) Methodology / Weighting: 10%
Quality criterion - Name: (Strategy) Ability to Achieve Objectives / Weighting: 10%
Quality criterion - Name: (Strategy) Creativity and Innovation / Weighting: 10%
Quality criterion - Name: (Audience) Audience Focus / Weighting: 10%
Quality criterion - Name: (Implementation) Channel Outline / Weighting: 10%
Quality criterion - Name: (Pitch) Team Chemistry / Weighting: 20%
Quality criterion - Name: (Evaluation) Reporting and Measurement / Weighting: 7%
Price - Weighting: 3%
two.2.11) Information about options
Options: Yes
Description of options
The Contract will commence on the 4th of March 2024 for a period of 3 years and expire on the 3rd of March 2027. As provided for in the Invitation to Tender, Edinburgh Napier University reserves the right to extend the Contract for a further 2 years in 1-year increments subject to satisfactory performance and continued University requirements. These shall be activated at the University’s sole discretion.
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
Contract value reflects the successful bidder's fees plus the paid-for media.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2023/S 000-035099
Section five. Award of contract
Contract No
MER-ENU-2324-PRF507
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
23 January 2024
five.2.2) Information about tenders
Number of tenders received: 8
Number of tenders received from SMEs: 7
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 8
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Hybrid Media
46-48 Queen Charlotte Street, 46-48 Queen Charlotte Street
Bristol
BS14HX
Telephone
+44 1172443750
Country
United Kingdom
NUTS code
- UKK11 - Bristol, City of
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £3,314,200
Section six. Complementary information
six.3) Additional information
Contract price includes agency fees and pass-through costs of paid media.
(SC Ref:756009)
six.4) Procedures for review
six.4.1) Review body
Edinburgh Sheriff Court and Justice of the Peace Court
Sheriff Court House, 27 Chambers Street
EDINBURGH
EH1 1LB
Telephone
+44 1312252525
Country
United Kingdom
Internet address
six.4.2) Body responsible for mediation procedures
Edinburgh Sheriff Court and Justice of the Peace Court
Sheriff Court House, 27 Chambers Street
EDINBURGH
EH1 1LB
Telephone
+44 1312252525
Country
United Kingdom