Contract

Media Buying Agency

  • Edinburgh Napier University

F03: Contract award notice

Notice identifier: 2024/S 000-005457

Procurement identifier (OCID): ocds-h6vhtk-041d6b

Published 20 February 2024, 8:42am



Section one: Contracting authority

one.1) Name and addresses

Edinburgh Napier University

Sighthill Campus

EDINBURGH

EH11 4BN

Contact

Tony Newjem

Email

T.Newjem@napier.ac.uk

Telephone

+44 1314555326

Country

United Kingdom

NUTS code

UKM75 - Edinburgh, City of

National registration number

SC018373

Internet address(es)

Main address

www.napier.ac.uk

Buyer's address

https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00340

one.4) Type of the contracting authority

Body governed by public law

one.5) Main activity

Education


Section two: Object

two.1) Scope of the procurement

two.1.1) Title

Media Buying Agency

Reference number

MER-ENU-2324-PRF507

two.1.2) Main CPV code

  • 79340000 - Advertising and marketing services

two.1.3) Type of contract

Services

two.1.4) Short description

Edinburgh Napier University (ENU) is looking to appoint an experienced and sector-leading Media Strategy and Buying Agency to manage and support the advertising and targeting requirements for our wide and varied marketing activities.

two.1.6) Information about lots

This contract is divided into lots: No

two.1.7) Total value of the procurement (excluding VAT)

Value excluding VAT: £3,314,200

two.2) Description

two.2.2) Additional CPV code(s)

  • 79341400 - Advertising campaign services

two.2.3) Place of performance

NUTS codes
  • UKM75 - Edinburgh, City of
Main site or place of performance

Edinburgh Napier University campuses at Sighthill (postcode EH11 4BN); Merchiston (EH10 5DT); and Craiglockhart (EH14 1DJ).

two.2.4) Description of the procurement

The University is looking to develop a long-term partnership with an agency to help support the following initiatives:

1. Manage and support advertising efforts for all brand and student recruitment campaigns throughout the year, including tentpole campaigns, and always-on activities such as paid search.

2. Manage and support additional campaigns as needed, to aid with recruitment and CPD objectives.

3. Provide specialist expertise on a range of digital channels and best practice, for example how to navigate advertising with the waning prevalence of cookies.

two.2.5) Award criteria

Quality criterion - Name: (Technical) Relevant Experience / Weighting: 10%

Quality criterion - Name: (Technical) Skill Set / Weighting: 10%

Quality criterion - Name: (Strategy) Methodology / Weighting: 10%

Quality criterion - Name: (Strategy) Ability to Achieve Objectives / Weighting: 10%

Quality criterion - Name: (Strategy) Creativity and Innovation / Weighting: 10%

Quality criterion - Name: (Audience) Audience Focus / Weighting: 10%

Quality criterion - Name: (Implementation) Channel Outline / Weighting: 10%

Quality criterion - Name: (Pitch) Team Chemistry / Weighting: 20%

Quality criterion - Name: (Evaluation) Reporting and Measurement / Weighting: 7%

Price - Weighting: 3%

two.2.11) Information about options

Options: Yes

Description of options

The Contract will commence on the 4th of March 2024 for a period of 3 years and expire on the 3rd of March 2027. As provided for in the Invitation to Tender, Edinburgh Napier University reserves the right to extend the Contract for a further 2 years in 1-year increments subject to satisfactory performance and continued University requirements. These shall be activated at the University’s sole discretion.

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: No

two.2.14) Additional information

Contract value reflects the successful bidder's fees plus the paid-for media.


Section four. Procedure

four.1) Description

four.1.1) Type of procedure

Open procedure

four.1.8) Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

four.2) Administrative information

four.2.1) Previous publication concerning this procedure

Notice number: 2023/S 000-035099


Section five. Award of contract

Contract No

MER-ENU-2324-PRF507

A contract/lot is awarded: Yes

five.2) Award of contract

five.2.1) Date of conclusion of the contract

23 January 2024

five.2.2) Information about tenders

Number of tenders received: 8

Number of tenders received from SMEs: 7

Number of tenders received from tenderers from other EU Member States: 0

Number of tenders received from tenderers from non-EU Member States: 0

Number of tenders received by electronic means: 8

The contract has been awarded to a group of economic operators: No

five.2.3) Name and address of the contractor

Hybrid Media

46-48 Queen Charlotte Street, 46-48 Queen Charlotte Street

Bristol

BS14HX

Email

bids@hybrid.co

Telephone

+44 1172443750

Country

United Kingdom

NUTS code
  • UKK11 - Bristol, City of
The contractor is an SME

Yes

five.2.4) Information on value of contract/lot (excluding VAT)

Total value of the contract/lot: £3,314,200


Section six. Complementary information

six.3) Additional information

Contract price includes agency fees and pass-through costs of paid media.

(SC Ref:756009)

six.4) Procedures for review

six.4.1) Review body

Edinburgh Sheriff Court and Justice of the Peace Court

Sheriff Court House, 27 Chambers Street

EDINBURGH

EH1 1LB

Email

edinburgh@scotcourts.gov.uk

Telephone

+44 1312252525

Country

United Kingdom

Internet address

https://www.scotcourts.gov.uk/the-courts/court-locations/edinburgh-sheriff-court-and-justice-of-the-peace-court

six.4.2) Body responsible for mediation procedures

Edinburgh Sheriff Court and Justice of the Peace Court

Sheriff Court House, 27 Chambers Street

EDINBURGH

EH1 1LB

Email

edinburgh@scotcourts.gov.uk

Telephone

+44 1312252525

Country

United Kingdom

Internet address

https://www.scotcourts.gov.uk/the-courts/court-locations/edinburgh-sheriff-court-and-justice-of-the-peace-court