Section one: Contracting entity
one.1) Name and addresses
London North Eastern Railway Ltd.
East Coast House, 25 Skeldergate
York
YO1 6DH
Contact
Bianca Loftus
Telephone
+44 7771612576
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://supplierlive.proactisp2p.com/Account/Login
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://supplierlive.proactisp2p.com/Account/Login
one.6) Main activity
Railway services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Media Planning and Buying
Reference number
DN1433
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
London North Eastern Railway (LNER) is renewing its provision of media planning and buying services.
The successful Media Agency/ies will plan media strategies and / or buy media inventory and/or advertising space across the full marketing mix including, but not limited to, the following channels;
TV advertising
cinema advertising
print advertising
radio advertising
digital display advertising
PPC advertising
social media advertising
video on demand advertising
broadcast video on demand advertising
out of home advertising
paid media partnerships.
The Opportunity will be open to LNER, and other train operating companies under Directly Operated Railways Limited.
The tender will be issued via LNER's e-tendering system - Proactis. Please ensure that you are registered to be able to access tender documentation:
https://supplierlive.proactisp2p.com/Account/Login
If you are interested in this opportunity please submit your pre qualification questionnaire by 21st December 2022
two.1.5) Estimated total value
Value excluding VAT: £14,320,000
two.1.6) Information about lots
This contract is divided into lots: Yes
Tenders may be submitted for all lots
two.2) Description
two.2.1) Title
Media Planning
Lot No
1
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
The successful Media Agency will plan media strategies across the full marketing mix including, but not limited to, the following channels;
TV advertising
cinema advertising
print advertising
radio advertising
digital display advertising
PPC advertising
social media advertising
video on demand advertising
broadcast video on demand advertising
out of home advertising
paid media partnerships.
LNER's anticipated annual budget for media planning retainer is between £220k-£320k
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
36
This contract is subject to renewal
Yes
Description of renewals
The initial term is for 36 months with the option to extend for two extensions of 12 month each
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Media Buying
Lot No
2
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
The successful Media Agency will buy media inventory and/or advertising space across the full marketing mix including, but not limited to, the following channels;
TV advertising
cinema advertising
print advertising
radio advertising
digital display advertising
PPC advertising
social media advertising
video on demand advertising
broadcast video on demand advertising
out of home advertising
paid media partnerships.
LNER's anticipated annual budget for media spend is between £8m-£14m
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
36
This contract is subject to renewal
Yes
Description of renewals
The initial term is for 36 months with the option to extend for two extensions of 12 month each
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Negotiated procedure with prior call for competition
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
21 December 2022
Local time
5:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 3 (from the date stated for receipt of tender)
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.4) Procedures for review
six.4.1) Review body
London North Eastern Railway Limited
York
Country
United Kingdom