Section one: Contracting authority
one.1) Name and addresses
London North Eastern Railway Ltd.
York
Contact
Bianca Loftus
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Railway Services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Media Planning and Buying
Reference number
DN1528
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Plan media strategies and / or buy media inventory and / or advertising space across the full marketing mix
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Lowest offer: £24,660,000 / Highest offer: £42,960,000 taken into consideration
two.2) Description
two.2.1) Title
Media Planning
Lot No
1
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Plan media strategies across the full marketing mix
two.2.5) Award criteria
Quality criterion - Name: Financial / Weighting: 30
Quality criterion - Name: Ways of Working / Weighting: 5
Quality criterion - Name: Planning Approach / Weighting: 10
Quality criterion - Name: Response to brief for a multi channel brand campaign / Weighting: 15
Quality criterion - Name: Always on conversion driving activity / Weighting: 15
Quality criterion - Name: Transition Plan / Weighting: 5
Quality criterion - Name: Legal and Risk Allocation / Weighting: 5
Quality criterion - Name: Media Planning tools / Weighting: 5
Quality criterion - Name: Social Value / Weighting: 10
Price - Weighting: 40
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Media Buying
Lot No
2
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Buy media inventory and / or advertising space across the full marketing mix
two.2.5) Award criteria
Quality criterion - Name: Financial / Weighting: 40
Quality criterion - Name: Team and ways of working / Weighting: 5
Quality criterion - Name: Performance Marketing Expertise and Management / Weighting: 10
Quality criterion - Name: Competitive Buying / Weighting: 5
Quality criterion - Name: Activation and Optimisation Tools / Weighting: 5
Quality criterion - Name: Innovation and creativity in media placement / Weighting: 5
Quality criterion - Name: Impact, measurement and reporting / Weighting: 5
Quality criterion - Name: Seamless transition / Weighting: 5
Quality criterion - Name: Media buying tools and digital best practice / Weighting: 5
Quality criterion - Name: Legal and risk allocation changes / Weighting: 5
Quality criterion - Name: Social Value / Weighting: 10
Price - Weighting: 40
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Competitive procedure with negotiation
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2022/S 000-034568
four.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section five. Award of contract
Contract No
1
Lot No
1
Title
Media Planning
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
23 July 2023
five.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
MG OMD (A Division of OMD Group Limited)
London
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Lowest offer: £660,000 / Highest offer: £960,000 taken into consideration
Section five. Award of contract
Contract No
2
Lot No
2
Title
Media Buying
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
23 July 2023
five.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
MG OMD (A Division of OMD Group Limited)
London
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Lowest offer: £24,000,000 / Highest offer: £42,000,000 taken into consideration
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
London North Eastern Railway Limited
York
Country
United Kingdom