Section one: Contracting authority
one.1) Name and addresses
Intellectual Property Office
Concept House, Cardiff Road
Newport
NP10 8QQ
Contact
Category Manager
Corporate-Commercial@ipo.gov.uk
Telephone
+44 3000200015
Country
United Kingdom
Region code
UKL21 - Monmouthshire and Newport
Internet address(es)
Main address
https://www.gov.uk/government/organisations/intellectual-property-office
Buyer's address
https://www.gov.uk/government/organisations/intellectual-property-office
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://atamis-2198.my.salesforce-sites.com/?searchtype=projects
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://atamis-2198.my.salesforce-sites.com/?searchtype=projects
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Ministry or any other national or federal authority
one.5) Main activity
Economic and financial affairs
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Provision of Marketing Campaigns Services
Reference number
C3413
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
This tender is for the Intellectual Property Office (IPO) to establish a long-term agency partnership for marketing campaigns strategy and delivery.
The supplier will primarily be tasked with developing and delivering the IPO’s campaigns in circumstances where there is a lack of internal expertise and/or capacity, either partially or in full.
This tender will be run via the restricted procedure (2 stages).
two.1.5) Estimated total value
Value excluding VAT: £833,333
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79413000 - Marketing management consultancy services
two.2.3) Place of performance
NUTS codes
- UKL21 - Monmouthshire and Newport
Main site or place of performance
Concept House, Cardiff Road, Newport NP10 8QQ
two.2.4) Description of the procurement
This tender is for the Intellectual Property Office (IPO) to establish a long-term agency partnership for marketing campaigns strategy and delivery.
The supplier will primarily be tasked with developing and delivering the IPO’s campaigns in circumstances where there is a lack of internal expertise and/or capacity, either partially or in full.
The primary services to be performed within this contract will be to successfully deliver complete behavioural campaigns for consumer and education. These may vary from campaign to campaign but typically include:
Strategy development: working with IPO teams to understand and shape the campaign objective, audience and strategy.
Market research: the capability or ability to outsource quick surveys that can help shape campaigns or PR angle.
Creative: graphic design, copywriting and photography. The IPO has its own in-house creative team. We have more than 20 staff covering a range of specialisms and we would encourage collaboration.
Digital channel marketing: if appropriate developing and delivering digital marketing tactics including, but not exhaustive social media marketing & influencers, pay per click, email and content marketing that will help us to achieve the objective and reach our target audience.
Campaign Management: Working with named IPO team / individual to oversee the execution of the campaign, monitor performance and make adjustments to ensure that the campaign delivers against its objective.
Campaign Evaluation & Analytics: conduct ongoing tracking and analysing KPI’s and providing refinements to ensure delivery. Each campaign will require a full campaign evaluation on completion.
Public Relations: Manage media and press releases and liaison on specific campaigns. The IPO’s press function can provide support to the successful supplier, and we would strongly encourage collaboration between both teams.
Events: if appropriate to the campaign and budget, management and delivery of events and outreach activity.
N.B. The above is a non-exhaustive list and the IPO might require the supplier to provide other/additional services with are reasonably performed within the marketing campaign sector.
Please note that there is no guarantee of any minimum level of work under this contract.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £833,333
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
36
This contract is subject to renewal
Yes
Description of renewals
Potential for the contract to be extended for a further 1+1 years.
two.2.9) Information about the limits on the number of candidates to be invited
Envisaged minimum number: 5
Objective criteria for choosing the limited number of candidates:
See SSQ document for details of shortlisting process
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Originally published as:
Date
7 November 2024
Local time
12:00pm
Changed to:
Date
8 November 2024
Local time
12:00pm
See the change notice.
four.2.3) Estimated date of dispatch of invitations to tender or to participate to selected candidates
22 November 2024
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 3 (from the date stated for receipt of tender)
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.4) Procedures for review
six.4.1) Review body
The High Court
The Strand
London
WC2A 2LL
Country
United Kingdom