Section one: Contracting authority
one.1) Name and addresses
Intellectual Property Office
Concept House, Cardiff Road
Newport
NP10 8QQ
Contact
Category Manager
corporate-commercial@ipo.gov.uk
Telephone
+44 03003002000
Country
United Kingdom
Region code
UKL21 - Monmouthshire and Newport
Internet address(es)
Main address
https://www.gov.uk/government/organisations/intellectual-property-office
Buyer's address
https://www.gov.uk/government/organisations/intellectual-property-office
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Economic and financial affairs
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Provision of Marketing Campaigns Services
Reference number
C3413
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
This tender is for the Intellectual Property Office (IPO) to establish a long-term agency partnership for marketing campaigns strategy and delivery.
The supplier will primarily be tasked with developing and delivering the IPO’s campaigns in circumstances where there is a lack of internal expertise and/or capacity, either partially or in full.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Lowest offer: £1 / Highest offer: £833,333 taken into consideration
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKL21 - Monmouthshire and Newport
Main site or place of performance
Concept House, Cardiff Road, Newport NP10 8QQ
two.2.4) Description of the procurement
The supplier will primarily be tasked with developing and delivering the IPO’s campaigns in circumstances where there is a lack of internal expertise and/or capacity, either partially or in full. The primary services to be performed within this contract will be to successfully deliver complete behavioural campaigns for consumer and education. These may vary from campaign to campaign but typically include:
Strategy development: working with IPO teams to understand and shape the campaign objective, audience and strategy.
Market research: the capability or ability to outsource quick surveys that can help shape campaigns or PR angle.
Creative: graphic design, copywriting and photography. The IPO has its own in-house creative team. We have more than 20 staff covering a range of specialisms and we would encourage collaboration.
Digital channel marketing: if appropriate developing and delivering digital marketing tactics including, but not exhaustive social media marketing & influencers, pay per click, email and content marketing that will help us to achieve the objective and reach our target audience.
Campaign Management: Working with named IPO team / individual to oversee the execution of the campaign, monitor performance and make adjustments to ensure that the campaign delivers against its objective.
Campaign Evaluation & Analytics: conduct ongoing tracking and analysing KPI’s and providing refinements to ensure delivery. Each campaign will require a full campaign evaluation on completion.
Public Relations: Manage media and press releases and liaison on specific campaigns. The IPO’s press function can provide support to the successful supplier, and we would strongly encourage collaboration between both teams.
Events: if appropriate to the campaign and budget, management and delivery of events and outreach activity.
N.B. The above is a non-exhaustive list and the IPO might require the supplier to provide other/additional services with are reasonably performed within the marketing campaign sector.
The contract has not been split into lots as the primary purpose is build a long-term relationship where savings are achieved via the consistency of one supplier.
This contract does not guarantee any work, but will be the main call-off for all marketing type services.
The Restricted Tender Procedure was followed. This procedure ensures that only suitable suppliers will be shortlisted for competition to appoint a supplier on a MEAT (Most Economically Advantageous Tender) basis.
two.2.5) Award criteria
Quality criterion - Name: Written / Weighting: 70%
Quality criterion - Name: Social Value / Weighting: 10%
Quality criterion - Name: Presentation / Weighting: 20%
Cost criterion - Name: Cost / Weighting: 0%
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2024/S 000-032111
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
11 April 2025
five.2.2) Information about tenders
Number of tenders received: 8
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Lansons Communications Holdings Limited
24a St John Street, London, EC1M 4AY
London
EC1M 4AY
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
15062424
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £833,333
Lowest offer: £1 / Highest offer: £833,333 taken into consideration
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Intellectual Property Office
Concept House, Cardiff Road
Newport
NP10 8QQ
Country
United Kingdom
Internet address
https://www.gov.uk/government/organisations/intellectual-property-office
six.4.2) Body responsible for mediation procedures
Intellectual Property Office
Concept House, Cardiff Road
Newport
NP10 8QQ
Country
United Kingdom
Internet address
https://www.gov.uk/government/organisations/intellectual-property-office
six.4.4) Service from which information about the review procedure may be obtained
Intellectual Property Office
Concept House, Cardiff Road
Newport
NP10 8QQ
Country
United Kingdom
Internet address
https://www.gov.uk/government/organisations/intellectual-property-office