Section one: Contracting authority
one.1) Name and addresses
Royal Botanic Gardens, Kew
Royal Botanic Gardens, Kew, The Herbarium, Kew Green
Richmond
TW9 3AE
Contact
Sarah Jandu
Telephone
+44 2083325000
Country
United Kingdom
Region code
UKI - London
Internet address(es)
Main address
one.4) Type of the contracting authority
Ministry or any other national or federal authority
one.5) Main activity
Environment
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
RBGKEW1378 - Market Research Framework
Reference number
RBGKEW1378
two.1.2) Main CPV code
- 79310000 - Market research services
two.1.3) Type of contract
Services
two.1.4) Short description
The purpose of the Market Research Framework is to build beneficial longer-term relationships with a set of high quality, agile, cost-effective suppliers who will understand the RBG Kew brand in depth.
The purpose of this Specification is to update our framework agreement (roster) of suitably skilled and qualified research suppliers to deliver a range of market research projects across various audience groups, including but not limited to members, paying visitors, donors/patrons, digital visitors, prospective visitors/customers and broader audiences. Market research supports RBG Kew’s marketing and communications, membership activities, public programmes, digital and visitor experience, fundraising/development and commercial activity.
We are looking for suppliers with experience in areas such as customer experience research, brand research, product development, market testing, audience understanding, pricing analysis and segmentation within cultural attractions, leisure, tourism, hospitality or retail sectors. Suppliers must be proficient in both online and on-site methodologies, conduct qualitative and quantitative research and process large volumes of data.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £750,000
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKI - London
Main site or place of performance
LONDON
two.2.4) Description of the procurement
The purpose of the Market Research Framework is to build beneficial longer-term relationships with a set of high quality, agile, cost-effective suppliers who will understand the RBG Kew brand in depth.
The purpose of this Specification is to update our framework agreement (roster) of suitably skilled and qualified research suppliers to deliver a range of market research projects across various audience groups, including but not limited to members, paying visitors, donors/patrons, digital visitors, prospective visitors/customers and broader audiences. Market research supports RBG Kew’s marketing and communications, membership activities, public programmes, digital and visitor experience, fundraising/development and commercial activity.
We are looking for suppliers with experience in areas such as customer experience research, brand research, product development, market testing, audience understanding, pricing analysis and segmentation within cultural attractions, leisure, tourism, hospitality or retail sectors. Suppliers must be proficient in both online and on-site methodologies, conduct qualitative and quantitative research and process large volumes of data.
two.2.5) Award criteria
Quality criterion - Name: Technical Criteria / Weighting: 90
Quality criterion - Name: Presentation Criteria / Weighting: 13
Cost criterion - Name: Commercial Criteria / Weighting: 20
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2025/S 000-002120
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
25 February 2025
five.2.2) Information about tenders
Number of tenders received: 22
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Mustard Market Research Ltd
56 Princess St,
Manchester
M1 6HS
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
06706816
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £750,000
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
25 February 2025
five.2.2) Information about tenders
Number of tenders received: 22
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Morris Hargreaves McIntyre
50 Copperas Street,
Manchester
M4 1HS
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
03367349
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £750,000
Total value of the contract/lot: £750,000
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
25 February 2025
five.2.2) Information about tenders
Number of tenders received: 22
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
The Nursery Research & Planning Ltd
Gladstone House, 77-79 High Street,
Surrey
TW20 9HY
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
04251937
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £750,000
Total value of the contract/lot: £750,000
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
25 February 2025
five.2.2) Information about tenders
Number of tenders received: 22
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Decision House Limited
9 Hampden Road,
High Wycombe, Bucks,
HP13 6SZ
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
07995958
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £750,000
Total value of the contract/lot: £750,000
Section six. Complementary information
six.3) Additional information
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=956379340 GO Reference: GO-202565-PRO-30884670
six.4) Procedures for review
six.4.1) Review body
Head of Procurement & Contract Management, Royal Botanic Gardens, Kew
London
TW9 3AE
Telephone
+44 2083325000
Country
United Kingdom