Section one: Contracting authority
one.1) Name and addresses
City of Wolverhampton College
Wellington Road Campus, Wellington Road
Wolverhampton
WV14 6BT
Telephone
+44 1902317517
Country
United Kingdom
NUTS code
UKG3 - West Midlands
Internet address(es)
Main address
Buyer's address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
City of Wolverhampton College Advertising and Marketing Services
Reference number
CA11975 - Advertising and Marketing Services
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
City of Wolverhampton College is looking to work with a marketing agency to support the marketing team to run two years of advertising campaigns. The overall aim of the activity will be to create awareness of City of Wolverhampton College (and our key messages around defining futures) within our catchment areas across the year, in order to increase student application and enrolment numbers.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £106,147
two.2) Description
two.2.2) Additional CPV code(s)
- 79341400 - Advertising campaign services
- 79341200 - Advertising management services
- 79341000 - Advertising services
two.2.3) Place of performance
NUTS codes
- UKG - West Midlands (England)
- UKG3 - West Midlands
Main site or place of performance
West Midlands
two.2.4) Description of the procurement
City of Wolverhampton College is looking to work with a marketing agency to support the marketing team to run two years of advertising campaigns. The overall aim of the activity will be to create awareness of City of Wolverhampton College (and our key messages around defining futures) within our catchment areas across the year, in order to increase student application and enrolment numbers.
The service provision will require the selected agency to develop and manage a multi-channel advertising campaign to support the marketing team in driving student applications and enrolment numbers.
This will include, but is not limited to:
• Campaign planning to allocated budget
• Media buying
• Account management
• Offering a process for the college to provide campaign artwork
• Advice and guidance on optimising ad artwork and copy
• Reporting, analysis and optimisation of campaigns to ensure maximum effectiveness and best value for money
two.2.5) Award criteria
Quality criterion - Name: QUALITY / SERVICE PROVISION / Weighting: 40.00%
Price - Weighting: 60.00%
two.2.11) Information about options
Options: Yes
Description of options
36 month(s) from the commencement date, with 24 initial month(s) and option to extend 1x12 month(s)
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
Accelerated procedure
Justification:
Service requirements for the organisation.
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2023/S 000-006299
Section five. Award of contract
Contract No
CA11975
Title
City of Wolverhampton College Advertising and Marketing Services
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
12 October 2023
five.2.2) Information about tenders
Number of tenders received: 3
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
SOWDEN & SOWDEN LIMITED
HESSLE
HU13 0RU
Telephone
+44 1482649311
Country
United Kingdom
NUTS code
- UK - United Kingdom
Internet address
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £106,147
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
City of Wolverhampton College
City of Wolverhampton College, Bilston Campus
BILSTON
WV14 6BT
Telephone
+44 1902317517
Country
United Kingdom