Section one: Contracting authority
one.1) Name and addresses
City of Wolverhampton College
Wellington Road Campus, Wellington Road
Wolverhampton
WV14 6BT
Telephone
+44 1902317517
Country
United Kingdom
NUTS code
UKG3 - West Midlands
Internet address(es)
Main address
Buyer's address
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://suppliers.multiquote.com
Additional information can be obtained from another address:
City of Wolverhampton College
Wellington Road Campus, Wellington Road
Wolverhampton
WV14 6BT
Telephone
+44 1902317517
Country
United Kingdom
NUTS code
UKG3 - West Midlands
Internet address(es)
Main address
Buyer's address
Tenders or requests to participate must be submitted electronically via
https://suppliers.multiquote.com
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
City of Wolverhampton College Advertising and Marketing Services
Reference number
CA11975 - Advertising and Marketing Services
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
City of Wolverhampton College is looking to work with a marketing agency to support the marketing team to run two years of advertising campaigns. The overall aim of the activity will be to create awareness of City of Wolverhampton College (and our key messages around defining futures) within our catchment areas across the year, in order to increase student application and enrolment numbers.
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79341400 - Advertising campaign services
- 79341200 - Advertising management services
- 79341000 - Advertising services
two.2.3) Place of performance
NUTS codes
- UKG - West Midlands (England)
- UKG3 - West Midlands
Main site or place of performance
West Midlands
two.2.4) Description of the procurement
City of Wolverhampton College is looking to work with a marketing agency to support the marketing team to run two years of advertising campaigns. The overall aim of the activity will be to create awareness of City of Wolverhampton College (and our key messages around defining futures) within our catchment areas across the year, in order to increase student application and enrolment numbers.
The service provision will require the selected agency to develop and manage a multi-channel advertising campaign to support the marketing team in driving student applications and enrolment numbers.
This will include, but is not limited to:
• Campaign planning to allocated budget
• Media buying
• Account management
• Offering a process for the college to provide campaign artwork
• Advice and guidance on optimising ad artwork and copy
• Reporting, analysis and optimisation of campaigns to ensure maximum effectiveness and best value for money
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
36
This contract is subject to renewal
No
two.2.9) Information about the limits on the number of candidates to be invited
Envisaged minimum number: 5
Maximum number: 5
Objective criteria for choosing the limited number of candidates:
College Procurement Policy
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: Yes
Description of options
36 month(s) from the commencement date, with 24 initial month(s) and option to extend 1x12 month(s)
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
Accelerated procedure
Justification:
Service requirements for the organisation.
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Originally published as:
Date
17 April 2023
Local time
12:00pm
Changed to:
Date
20 March 2023
Local time
12:00pm
See the change notice.
four.2.4) Languages in which tenders or requests to participate may be submitted
English
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.4) Procedures for review
six.4.1) Review body
City of Wolverhampton College
City of Wolverhampton College, Bilston Campus
BILSTON
WV14 6BT
Telephone
+44 1902317517
Country
United Kingdom