Section one: Contracting entity
one.1) Name and addresses
YORKSHIRE WATER SERVICES LIMITED
Western House,Western Way, Buttershaw
BRADFORD
BD62SZ
Contact
Mariia Sazonova
Telephone
+44 7397133614
Country
United Kingdom
NUTS code
UKE41 - Bradford
Companies House
03778498
Internet address(es)
Main address
one.6) Main activity
Water
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Admittance to a panel for supply of Brand & Marketing Services and/or PR Agency Services
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
This notice is seeking expressions of interest for establishment of a Framework Agreement for Brand & Marketing and PR Agency services for Yorkshire Water Services' (referenced 'YWS' herein) different businesses.
Services will be split into two lots as follows:
• Brand & Marketing
o Brand strategy
o Brand campaigns
o Media Buying
o Creation of brand collateral
o Branding design
• PR Agency
o Development of both on- and offline content plans
o Development of online assets
o Influencer marketing
o Development and management of any PR stunts, photo calls etc. to support media coverage
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £3,682,216
two.2) Description
two.2.1) Title
Brand and Marketing services
Lot No
1
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKE - Yorkshire and the Humber
two.2.4) Description of the procurement
Support YWS in the delivery of associated Brand & Marketing activities including but not limited to:
• Active participation in bidding for opportunities to deliver services within the Framework Agreement, on a brief-by-brief basis
• Close interaction and collaboration with the YWS Marketing team for successful delivery of each initiative
• Brand Strategy: Working on key internal and external strategic business communications across a range of channels and audiences as defined by the YWS Marketing team
• Brand campaigns: Driving behavioural change and brand awareness from strategy creation through to delivery of on- and offline campaigns
• Media buying
• Demonstration of full mix of channel experience such as radio, TV, events, print, outdoor advertising, online advertising and direct marketing
• Creation of basic brand collateral in accordance with approved brand guidelines
• Branding design such as printed collateral (leaflets/letters/reports), presentations, signage, livery, infographics, copywriting and digital assets
The process:
Following the expression of interests to participate a pre-qualification questionnaire was shared with bidders upon receipt of the expression of interest. Bidders successful after PQQ round then were assessed over two ITT stages where both bidders capability and commercial offering was assessed. Bidders responded to case studies that evidence their depth and breadth of experience related to the future work among other qualitative questions. Bidders will be required to demonstrate an understanding of YWS requirements in their response. YWS might conduct reference checks related to the submitted case studies.
Bidders that do not meet the minimum criteria, will be excluded from the process at this stage. Bidders were requested to submit commercials for the provision of the service.
two.2.11) Information about options
Options: No
two.2) Description
two.2.1) Title
PR agency services
Lot No
2
two.2.2) Additional CPV code(s)
- 79416000 - Public relations services
two.2.3) Place of performance
NUTS codes
- UKE - Yorkshire and the Humber
two.2.4) Description of the procurement
Support YWS in the delivery of any required PR Agency services including but not limited to:
• Active participation in bidding for opportunities to deliver services within the Framework Agreement, on a brief-by-brief basis
• Close interaction and collaboration with the YWS Marketing team for successful delivery of each initiative
• Development of both on- and offline content plans to drive media coverage and/or online social media engagement
• Development of online assets to support the content plan
• Influencer marketing
• Development and management of any PR stunts or photo calls to support media coverage
• Demonstration and application of media relations expertise
• Development of content plans to support campaign activity
Bidders are required to cover in full at least one of the above-mentioned lots to qualify.
he process:
Following the expression of interests to participate a pre-qualification questionnaire was shared with bidders upon receipt of the expression of interest. Bidders successful after PQQ round then were assessed over two ITT stages where both bidders capability and commercial offering was assessed. Bidders responded to case studies that evidence their depth and breadth of experience related to the future work among other qualitative questions. Bidders will be required to demonstrate an understanding of YWS requirements in their response. YWS might conduct reference checks related to the submitted case studies.
Bidders that do not meet the minimum criteria, will be excluded from the process at this stage. Bidders were requested to submit commercials for the provision of the service.
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2021/S 000-024662
Section five. Award of contract
Lot No
1
Title
Brand Marketing services
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
30 September 2022
Section five. Award of contract
Lot No
2
Title
PR services
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
30 September 2022
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Yorkshire Water Services Limited
Bradford
Country
United Kingdom