Section one: Contracting entity
one.1) Name and addresses
YORKSHIRE WATER SERVICES LIMITED
Western House,Western Way, Buttershaw
BRADFORD
BD62SZ
Contact
Lauren Gill
lauren.gill@yorkshirewater.co.uk
Telephone
+44 7854924127
Country
United Kingdom
NUTS code
UKE41 - Bradford
Internet address(es)
Main address
one.3) Communication
Access to the procurement documents is restricted. Further information can be obtained at
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted to the above-mentioned address
one.6) Main activity
Water
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Admittance to a panel for supply of Brand & Marketing Services and/or PR Agency Services
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
This notice is seeking expressions of interest for establishment of a Framework Agreement for Brand & Marketing and PR Agency services for Yorkshire Water Services' (referenced 'YWS' herein) different businesses.
Services will be split into two lots as follows:
• Brand & Marketing
o Brand strategy
o Brand campaigns
o Media Buying
o Creation of brand collateral
o Branding design
• PR Agency
o Development of both on- and offline content plans
o Development of online assets
o Influencer marketing
o Development and management of any PR stunts, photo calls etc. to support media coverage
two.1.5) Estimated total value
Value excluding VAT: £7,500,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
- 79416000 - Public relations services
two.2.3) Place of performance
NUTS codes
- UKE - Yorkshire and the Humber
two.2.4) Description of the procurement
Successful bidders will work alongside YWS to provide a range of Brand & Marketing and PR Agency services. This process intends to create multiple Framework Agreements for a three-year initial term with the potential to extend for up to an additional 2 years (3 + 2) with a total estimated value (excluding VAT) of £7,500,000 GBP over the 5 years. The annual estimated value is around £1,500,000 GBP. Securing a place on the framework does not guarantee bidders any volume of work but will enable them to bid for individual pieces of work over the next 3 to 5 years.
Lots:
1. Brand & Marketing
Support YWS in the delivery of associated Brand & Marketing activities including but not limited to:
• Active participation in bidding for opportunities to deliver services within the Framework Agreement, on a brief-by-brief basis
• Close interaction and collaboration with the YWS Marketing team for successful delivery of each initiative
• Brand Strategy: Working on key internal and external strategic business communications across a range of channels and audiences as defined by the YWS Marketing team
• Brand campaigns: Driving behavioural change and brand awareness from strategy creation through to delivery of on- and offline campaigns
• Media buying
• Demonstration of full mix of channel experience such as radio, TV, events, print, outdoor advertising, online advertising and direct marketing
• Creation of basic brand collateral in accordance with approved brand guidelines
• Branding design such as printed collateral (leaflets/letters/reports), presentations, signage, livery, infographics, copywriting and digital assets
2. PR Agency
Support YWS in the delivery of any required PR Agency services including but not limited to:
• Active participation in bidding for opportunities to deliver services within the Framework Agreement, on a brief-by-brief basis
• Close interaction and collaboration with the YWS Marketing team for successful delivery of each initiative
• Development of both on- and offline content plans to drive media coverage and/or online social media engagement
• Development of online assets to support the content plan
• Influencer marketing
• Development and management of any PR stunts or photo calls to support media coverage
• Demonstration and application of media relations expertise
• Development of content plans to support campaign activity
Bidders are required to cover in full at least one of the above-mentioned lots to qualify.
The Process:
In the first instance the expression of interests to participate must be submitted via email to Lauren Gill (Lauren.Gill@yorkshirewater.co.uk). A pre-qualification questionnaire will be issued to bidders upon receipt of an expression of interest. Bidders will then be assessed over two stages:
1. First stage - quality criteria: All bidders will be assessed from a capability perspective at the beginning of the process (PQQ/RFI stages). Bidders will respond to case studies that evidence their depth and breadth of experience related to either or both lots, among other qualitative questions. Bidders will be required to demonstrate an understanding of YWS requirements in their response. YWS might conduct reference checks related to the submitted case studies.
Scoring criteria for each of the PQQ / RFI questions will be shared alongside the questionnaire. Bidders that do not meet the minimum criteria, will be excluded from the process at this stage.
2. Second stage - Commercial criteria: Bidders will be requested to submit commercials for the provision of the service (YWS reserves the right to execute multiple commercial rounds). YWS will evaluate bidders for each lot from a qualitative and commercial perspective. YWS reserves the right to assign a manageable number of companies to each of the lots which will form the scope of the tender.
Overall scoring criteria will be shared alongside the procurement documentation.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £7,500,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
60
This contract is subject to renewal
Yes
Description of renewals
The initial contract term will be for 36 months, YWS reserves the option to extend further for 24 months and based on satisfactory performance of the contract by the service providers. Further details will be sent out in the procurement documents.
The estimated value is based on the full potential contract term including renewal. (i.e. 36 months + 24 months).
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
Framework agreement with several operators
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
2 November 2021
Local time
5:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
six.4) Procedures for review
six.4.1) Review body
Yorkshire Water
Bradford
BD6 2SZ
lauren.gill@yorkshirewater.com
Telephone
+44 7854924127
Country
United Kingdom