Section one: Contracting authority
one.1) Name and addresses
UNIVERSITY OF GLOUCESTERSHIRE
The Park
CHELTENHAM
GL502RH
Contact
Robin Hare
Telephone
+44 1242714178
Country
United Kingdom
Region code
UKK13 - Gloucestershire
Companies House
06023243
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
The Provision of Marketing, Campaigns, and Media Buying Services
Reference number
UOG/22/638/CMSR
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The Provision of Marketing, Campaigns, and Media Buying Services for the University of Gloucestershire.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Lowest offer: £1 / Highest offer: £2,580,000 taken into consideration
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKK - South West (England)
Main site or place of performance
Gloucestershire area.
two.2.4) Description of the procurement
University of Gloucestershire (UoG) requires an experienced and reputablesupplier to provide marketing, communication and brand services for a 3-yearperiod starting on 20 September 2022 and finishing on 19 September 2025.
The contract will be awarded based on Media planning, buying & execution for thethree core recruitment campaigns across the year (Apply, Open Days & Clearing) -up to £645,000 pa, including all media and management fees. One supplier will beappointed for the 3-year period.
The University reserves the right to extend the contract agreement by 1 year at its sole discretion.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 60
Price - Weighting: 40
two.2.11) Information about options
Options: Yes
Description of options
The University reserves the right to extend the contract agreement by 1 year at its sole discretion.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2022/S 000-019341
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
7 September 2022
five.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 5
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Hybrid News Ltd
6993551
Bristol
BS1 4HX
Country
United Kingdom
NUTS code
- UKK - South West (England)
Companies House
6993551
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £2,580,000
Lowest offer: £1 / Highest offer: £2,580,000 taken into consideration
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
University of Gloucestershire
Cheltenham
Telephone
+44 1242714178
Country
United Kingdom
six.4.3) Review procedure
Precise information on deadline(s) for review procedures
Reviews will be undertaken in accordance with the provisions of the Public Contracts Regulations 2015.