Section one: Contracting entity
one.1) Name and addresses
FIRST TRENITALIA WEST COAST RAIL LIMITED
8th Floor, The Point, 37 North Wharf Road
London
W2 1AF
Contact
Ruchiie Sehdev
ruchiie.sehdev@avantiwestcoast.co.uk
Telephone
+44 7773732843
Country
United Kingdom
Region code
UK - United Kingdom
Companies House
10349442
Internet address(es)
Main address
https://www.avantiwestcoast.co.uk/
one.3) Communication
Access to the procurement documents is restricted. Further information can be obtained at
http://redirect.transaxions.com/events/sNOEW
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
http://redirect.transaxions.com/events/sNOEW
one.6) Main activity
Railway services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Brand Agency Services
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
All participating Tenderer's will need to demonstrate a broad range of expertise in the Brand Strategy and Design space, with the aim to improve external brand awareness, external/internal brand engagement and build trust with Avanti West Coast.
Strategic brand and design projects are currently outsourced on an ad hoc basis at Avanti West Coast due to the available capacity within the in-house Design Studio. The agency should decrease reliance on our in-house team to cover all bases of strategic thinking, ideation, execution and follow-up.
A key objective for Avanti West Coast is to improve brand awareness and brand power. The Tenderer's will support this through strategic development of our brand proposition including visual identity, personality and tone of voice. The agency should bring fresh ideas that help us think more creatively, courageously and with a new perspective.
Avanti West Coast require a full-service brand agency with proven experience in delivering strategic brand and design briefs. The chosen agency will need to demonstrate a clear grasp of strategic brand direction as well as creative development to increase brand awareness, and trust with the brand. The agency should have flexibility to dial up or dial down support according to needs, whether it's ideas, implementation strategic or delivery of these.
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
This is a Prior Information Notice to notify potential providers of the upcoming procurement and to invite interested providers to submit requests to participate in the procurement. The
procurement will be carried out in line with the Utilities Contracts Regulations 2016. Further details will be available in the relevant procurement documents at;
http://redirect.transaxions.com/events/sNOEW
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
48
This contract is subject to renewal
Yes
Description of renewals
It is proposed to have a 4 year contract (2+1+1) i.e. 2 year fixed with option to extend for 1 year for 2 consecutive years.
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Negotiated procedure with prior call for competition
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
31 October 2022
four.2.4) Languages in which tenders or requests to participate may be submitted
English
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.4) Procedures for review
six.4.1) Review body
High Court
London
Country
United Kingdom