Section one: Contracting entity
one.1) Name and addresses
FIRST TRENITALIA WEST COAST RAIL LIMITED
8th Floor, The Point, 37 North Wharf Road
London
W2 1AF
Contact
Ruchiie Sehdev
ruchiie.sehdev@avantiwestcoast.co.uk
Telephone
+44 7773732843
Country
United Kingdom
Region code
UK - United Kingdom
Companies House
10349442
Internet address(es)
Main address
https://www.avantiwestcoast.co.uk/
one.6) Main activity
Railway services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Brand Agency Services
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
All participating Tenderer's will need to demonstrate a broad range of expertise in the Brand
Strategy and Design space, with the aim to improve external brand awareness,
external/internal brand engagement and build trust with Avanti West Coast.
Strategic brand and design projects are currently outsourced on an ad hoc basis at Avanti
West Coast due to the available capacity within the in-house Design Studio. The agency
should decrease reliance on our in-house team to cover all bases of strategic thinking,
ideation, execution and follow-up.
A key objective for Avanti West Coast is to improve brand awareness and brand power. The
Tenderer's will support this through strategic development of our brand proposition
including visual identity, personality and tone of voice. The agency should bring fresh ideas
that help us think more creatively, courageously and with a new perspective.
Avanti West Coast require a full-service brand agency with proven experience in delivering
strategic brand and design briefs. The chosen agency will need to demonstrate a clear grasp
of strategic brand direction as well as creative development to increase brand awareness,
and trust with the brand. The agency should have flexibility to dial up or dial down support
according to needs, whether it's ideas, implementation strategic or delivery of these
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
All participating Tenderer's will need to demonstrate a broad range of expertise in the Brand
Strategy and Design space, with the aim to improve external brand awareness,
external/internal brand engagement and build trust with Avanti West Coast.
Strategic brand and design projects are currently outsourced on an ad hoc basis at Avanti
West Coast due to the available capacity within the in-house Design Studio. The agency
should decrease reliance on our in-house team to cover all bases of strategic thinking,
ideation, execution and follow-up.
A key objective for Avanti West Coast is to improve brand awareness and brand power. The
Tenderer's will support this through strategic development of our brand proposition
including visual identity, personality and tone of voice. The agency should bring fresh ideas
that help us think more creatively, courageously and with a new perspective.
Avanti West Coast require a full-service brand agency with proven experience in delivering
strategic brand and design briefs. The chosen agency will need to demonstrate a clear grasp
of strategic brand direction as well as creative development to increase brand awareness,
and trust with the brand. The agency should have flexibility to dial up or dial down support
according to needs, whether it's ideas, implementation strategic or delivery of these.
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Negotiated procedure with prior call for competition
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2022/S 000-027518
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
30 April 2023
five.2.2) Information about tenders
Number of tenders received: 1
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
High Court
London
Country
United Kingdom