Section one: Contracting entity
one.1) Name and addresses
SEVERN TRENT WATER LIMITED
2 St. Johns Street
COVENTRY
CV12LZ
Contact
Sarah Griffiths-Jones
sarah.griffiths-jones@severntrent.co.uk
Telephone
+44 2477716919
Country
United Kingdom
NUTS code
UKG33 - Coventry
Internet address(es)
Main address
one.1) Name and addresses
Hafren Dyfrdwy Cyfyngedig
Wrexham
LL14 4EH
sarah.griffiths-jones@severntrent.co.uk
Country
United Kingdom
NUTS code
UKL - Wales
Internet address(es)
Main address
one.2) Information about joint procurement
The contract involves joint procurement
one.6) Main activity
Water
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Creative Marketing Agency and Media Buying
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The procurement is split into 2 lots:
Lot 1: Creative Agency. This is to appoint a supplier of creative agency services to cover:
• Brand strategy
• Building brand familiarity
• Marketing strategy
Lot 2: Media Buying Agency. This is to appoint a provider of services to include:
• Media purchasing strategy
• Research
• Buying
• Execution
• Measurement and monitoring
• Competitor tracking and monitoring
two.1.6) Information about lots
This contract is divided into lots: Yes
two.2) Description
two.2.1) Title
Lot 1 creative
Lot No
1
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Lot 1: Creative Agency. This is to appoint a supplier of creative agency services to cover:
• Brand strategy
• Building brand familiarity
• Marketing strategy
two.2.11) Information about options
Options: No
two.2) Description
two.2.1) Title
Lot 2 media buying agency
Lot No
2
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Lot 2: Media Buying Agency. This is to appoint a provider of services to include:
• Media purchasing strategy
• Research
• Buying
• Execution
• Measurement and monitoring
• Competitor tracking and monitoring
two.2.5) Award criteria
Quality criterion - Name: pitch / Weighting: 70
Cost criterion - Name: rate card / Weighting: 30
two.2.11) Information about options
Options: Yes
Description of options
1 x 1 year extension
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Negotiated procedure with prior call for competition
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2021/S 000-008374
Section five. Award of contract
Lot No
Lot 2
Title
media buying agency
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
1 January 2021
five.2.2) Information about tenders
Number of tenders received: 3
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Republic of Media
Manchester
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £1,000,000
Total value of the contract/lot: £1,000,000
Section six. Complementary information
six.3) Additional information
Lot 1 was not awarded as no clear winner could be determined
six.4) Procedures for review
six.4.1) Review body
Severn Trent Water Ltd
2 St John's Street
Coventry
CV12LZ
Country
United Kingdom