Section one: Contracting entity
one.1) Name and addresses
SEVERN TRENT WATER LIMITED
2 St. Johns Street
COVENTRY
CV12LZ
Contact
Sarah Griffiths-Jones
sarah.griffiths-jones@severntrent.co.uk
Telephone
+44 2477716919
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
one.1) Name and addresses
Hafren Dyfrdwy Cyfyngedig
Packsaddle Wrexham Road, Rhostyllen
Wrexham
LL14 4EH
sarah.griffiths-jones@severntrent.co.uk
Country
United Kingdom
NUTS code
UKL - Wales
Internet address(es)
Main address
one.2) Information about joint procurement
The contract involves joint procurement
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
http://discovery.ariba.com/rfx/10192166
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
http://discovery.ariba.com/rfx/10192166
one.6) Main activity
Water
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Creative Marketing Agency and Media Buying
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The procurement is split into 2 lots:
Lot 1: Creative Agency. This is to appoint a supplier of creative agency services to cover:
• Brand strategy
• Building brand familiarity
• Marketing strategy
Lot 2: Media Buying Agency. This is to appoint a provider of services to include:
• Media purchasing strategy
• Research
• Buying
• Execution
• Measurement and monitoring
• Competitor tracking and monitoring
two.1.5) Estimated total value
Value excluding VAT: £1,400,000
two.1.6) Information about lots
This contract is divided into lots: Yes
Tenders may be submitted for maximum number of lots
2
two.2) Description
two.2.1) Title
Creative Agency
Lot No
1
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Lot 1: Creative Agency
This is to appoint a supplier of creative agency services to cover:
• Brand strategy
• Building brand familiarity & knowledge with key customers to help us improve our satisfaction and net promoter scores.
• Marketing strategy including:
- creative content development and delivery to support the above challenges and behavioural change programmes
- social media strategy, channel approach and innovative content
- consumer PR strategy
- channel strategy and how to reach our customers with limited budget
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £400,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
24
This contract is subject to renewal
No
two.2.9) Information about the limits on the number of candidates to be invited
Envisaged minimum number: 3
Maximum number: 5
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: Yes
Description of options
The agreement will have an extension option of an additional 12 months
two.2) Description
two.2.1) Title
Media Buying Agency
Lot No
2
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Lot 2: Media Buying Agency
The services required include:
• Media purchasing strategy
• Research
• Buying
• Execution
• Measurement and monitoring
• Competitor tracking and monitoring
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £1,000,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
24
This contract is subject to renewal
No
two.2.9) Information about the limits on the number of candidates to be invited
Envisaged minimum number: 3
Maximum number: 5
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: Yes
Description of options
The agreement will have an option to extend by a further 12 months
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Negotiated procedure with prior call for competition
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
21 May 2021
Local time
3:00pm
four.2.3) Estimated date of dispatch of invitations to tender or to participate to selected candidates
7 June 2021
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 3 (from the date stated for receipt of tender)
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
six.4) Procedures for review
six.4.1) Review body
Severn Trent Water Limited
2 St John's Street
Coventry
CV1 2LZ
Country
United Kingdom