Section one: Contracting authority
one.1) Name and addresses
Department for Economy
C/O 303 Airport Road West
BELFAST
BT3 9ED
ssdadmin.cpd@finance-ni.gov.uk
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
https://etendersni.gov.uk/epps
Buyer's address
https://etendersni.gov.uk/epps
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
ID 4008314 InterTradeIreland Provision of Brand and Digital Strategy, Creative Design, Advertising and Related Services
two.1.2) Main CPV code
- 79341000 - Advertising services
two.1.3) Type of contract
Services
two.1.4) Short description
InterTradeIreland wishes to appoint a Contractor to provide the following services: Brand and Digital Strategy, Creative Design, Advertising and Related Services, for its corporate and programme communications. The Contractor will be required to provide a comprehensive suite of services including brand management and creative strategy, digital and social media strategy, advertising (traditional and digital), creative design and content creation, video production and copywriting.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £1,650,000
two.2) Description
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services
- 79800000 - Printing and related services
- 79810000 - Printing services
- 79820000 - Services related to printing
- 79811000 - Digital printing services
- 79821000 - Print finishing services
- 79821100 - Proofreading services
- 79822400 - Lithographic services
- 79822500 - Graphic design services
- 79823000 - Printing and delivery services
- 79824000 - Printing and distribution services
- 92100000 - Motion picture and video services
- 92111000 - Motion picture and video production services
- 92111210 - Advertising film production
- 79121000 - Copyright consultancy services
two.2.3) Place of performance
NUTS codes
- IE - Ireland
- UKN - Northern Ireland
two.2.4) Description of the procurement
InterTradeIreland wishes to appoint a Contractor to provide the following services: Brand and Digital Strategy, Creative Design, Advertising and Related Services, for its corporate and programme communications. The Contractor will be required to provide a comprehensive suite of services including brand management and creative strategy, digital and social media strategy, advertising (traditional and digital), creative design and content creation, video production and copywriting.
two.2.5) Award criteria
Quality criterion - Name: AC1 - Strategic Solution for career boost advertising / Weighting: 7.8
Quality criterion - Name: AC2 - Media Strategy, rationale and Media Plan / Weighting: 6.6
Quality criterion - Name: AC3 - Creative Proposal / Weighting: 6.6
Quality criterion - Name: AC4 - Proposals for measurement, monitoring and evaluation / Weighting: 3
Quality criterion - Name: AC5 - Key Personnel Experience / Weighting: 7.8
Quality criterion - Name: AC6 - digital and social media marketing team experience / Weighting: 7.8
Quality criterion - Name: AC7 - Account Manager experience / Weighting: 7.8
Quality criterion - Name: AC8 - Contract Management, quality control and business continuity / Weighting: 2.4
Quality criterion - Name: Ac9 - Social Value / Weighting: 10.2
Cost criterion - Name: AC10 - Scenario Pricing / Weighting: 20
Cost criterion - Name: Average hourly Rate / Weighting: 10
Cost criterion - Name: Agency Media Commission rebate / Weighting: 5
Cost criterion - Name: Design Jobs / Weighting: 5
two.2.11) Information about options
Options: Yes
Description of options
There are extension options of 1 year + 1 year
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: Yes
Identification of the project
EU Co-Innovate Programme
two.2.14) Additional information
Contract monitoring: the successful contractor’s performance on the contract will be regularly monitored. Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for. If a contractor fails to reach satisfactory levels of contract performance they will be given a specified time to improve. If, after the specified time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in construction and procurement delivery CPD for further action. If this occurs and their performance still does not improve to satisfactory levels within the specified period, this may be considered grounds for termination of the contract at your expense as provided for in the Conditions of Contract. In lieu of termination, CPD may issue a Notice of Written Warning or a Notice of Unsatisfactory Performance. A supplier in receipt of multiple Notices of Written Warning or a Notice of Unsatisfactory Performance may, in accordance with The Public Contracts Regulations 2015 as amended, be excluded from future public procurement competitions for a period of. up to three years..
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2022/S 000-016149
Section five. Award of contract
Contract No
1
Title
Contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
31 August 2022
five.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 1
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
krow Group Ltd
2nd Floor, Hildon House, 30-34 Hill Street
Belfast
BT1 2LA
ssdadmin.cpd@finance-ni.gov.uk
Country
United Kingdom
NUTS code
- UK - United Kingdom
Internet address
https://etendersni.gov.uk/epps
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £1,650,000
Total value of the contract/lot: £1,650,000
Section six. Complementary information
six.3) Additional information
CPD complied with the Public Contracts Regulations 2015 (as amended). and incorporated a standstill period (i.e. a minimum of 10 calendar days) at the point information on the award of contract was. communicated to tenderers. That notification provided full information on the award decision. This provided time for the unsuccessful. tenderers to challenge the award decision before the contract was entered into..
six.4) Procedures for review
six.4.1) Review body
The UK does not have any such bodies with responsibility for appeal/mediation procedures. Instead; any challenges are dealt with by the High Court, Commercial Division, to which proceedings may be issued regarding alleged breaches of the PCR 2015 as amended.
Belfast
Country
United Kingdom