Section one: Contracting authority
one.1) Name and addresses
Anglia Ruskin University Higher Education Corporation
Bishop Hall Lane
Chelmsford
CM1 1SQ
Contact
procurement@aru.ac.uk
Country
United Kingdom
NUTS code
UKH1 - East Anglia
Internet address(es)
Main address
Buyer's address
https://in-tendhost.co.uk/angliaruskinuniversity
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
T20/33_Search Engine Optimisation (SEO)
Reference number
T20/33
two.1.2) Main CPV code
- 72316000 - Data analysis services
two.1.3) Type of contract
Services
two.1.4) Short description
The University is looking to appoint one agency to provide strategic advice and technical capability to ensure the ARU website, delivered by Sitecore, is fully optimised.We are looking to secure 5 days of SEO support per month focussing on agreed priorities to be determined by the agency and University. The number of days per month may vary throughout the contract duration.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £240,000
two.2) Description
two.2.2) Additional CPV code(s)
- 72316000 - Data analysis services
- 72414000 - Web search engine providers
- 72300000 - Data services
two.2.3) Place of performance
NUTS codes
- UKH1 - East Anglia
two.2.4) Description of the procurement
The University is looking to appoint one agency to provide strategic advice and technical capability to ensure the ARU website, delivered by Sitecore, is fully optimised.We are looking to secure 5 days of SEO support per month focussing on agreed priorities to be determined by the agency and University. The number of days per month may vary throughout the contract duration. Over a 6 month period we would expect the following elements to be addressed:In terms of consultancy, the University requires:• Strategised SEO programme to enable us to complete on terms at all levels of the sales funnel• Identification of key search terms which could aid visibility• Review of target landing pages and assess their ability to rank for target keywords• Identification of any content gaps• Advice on actions required to preserve SEO during projects such as content mergers and IA updates• Identify and prioritise influencers who could provide valuable backlinksFor page level optimisation we require the agency to:• Recommend and advise on target keywords• Provide ongoing on-page optimisation of agreed course keywords• Provide ongoing on-page optimisation of agreed support keywordsFor technical SEO checks we require:• Regular technical SEO check to maintain technical best practice• Advice on how to address and resolve any technical SEO issues• Advice on how to address Sitecore specific issuesFor Reporting we require the agency to:• Advise on appropriate tracking and measurement to determine success• Provide regular reports with agreed metrics to show progress and ROI• Reports summarising advice and strategies to improve SEO.
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: Yes
Description of options
Option to extend for a further 24 months on a year by year basis
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2021/S 000-012202
Section five. Award of contract
Contract No
CT20/33
Title
Search Engine Optimisation
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
28 September 2021
five.2.2) Information about tenders
Number of tenders received: 6
Number of tenders received from SMEs: 5
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 6
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Anything is Possible Media Ltd
Pelhan House, 25 Pelham Square, Trafalgar St,
Brighton
BN1 4ET
Country
United Kingdom
NUTS code
- UKJ21 - Brighton and Hove
National registration number
10910014
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £235,748
Total value of the contract/lot: £235,748
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Anglia Ruskin University Higher Education Corporation
Chelmsford
Country
United Kingdom