Section one: Contracting authority
one.1) Name and addresses
Anglia Ruskin University Higher Education Corporation
Bishop Hall Lane
Chelmsford
CM1 1SQ
Contact
procurement@aru.ac.uk
Country
United Kingdom
NUTS code
UKH1 - East Anglia
Internet address(es)
Main address
Buyer's address
https://in-tendhost.co.uk/angliaruskinuniversity
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://in-tendhost.co.uk/angliaruskinuniversity
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://in-tendhost.co.uk/angliaruskinuniversity
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Ministry or any other national or federal authority
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
T20/33_Search Engine Optimisation (SEO)
Reference number
T20/33
two.1.2) Main CPV code
- 72316000 - Data analysis services
two.1.3) Type of contract
Services
two.1.4) Short description
The University is looking to appoint one agency to provide strategic advice and technical capability to ensure the ARU website, delivered by Sitecore, is fully optimised.We are looking to secure 5 days of SEO support per month focussing on agreed priorities to be determined by the agency and University. The number of days per month may vary throughout the contract duration.
two.1.5) Estimated total value
Value excluding VAT: £240,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKH1 - East Anglia
two.2.4) Description of the procurement
The University is looking to appoint one agency to provide strategic advice and technical capability to ensure the ARU website, delivered by Sitecore, is fully optimised.We are looking to secure 5 days of SEO support per month focussing on agreed priorities to be determined by the agency and University. The number of days per month may vary throughout the contract duration. Over a 6 month period we would expect the following elements to be addressed:In terms of consultancy, the University requires:• Strategised SEO programme to enable us to complete on terms at all levels of the sales funnel• Identification of key search terms which could aid visibility• Review of target landing pages and assess their ability to rank for target keywords• Identification of any content gaps• Advice on actions required to preserve SEO during projects such as content mergers and IA updates• Identify and prioritise influencers who could provide valuable backlinksFor page level optimisation we require the agency to:• Recommend and advise on target keywords• Provide ongoing on-page optimisation of agreed course keywords• Provide ongoing on-page optimisation of agreed support keywordsFor technical SEO checks we require:• Regular technical SEO check to maintain technical best practice• Advice on how to address and resolve any technical SEO issues• Advice on how to address Sitecore specific issuesFor Reporting we require the agency to:• Advise on appropriate tracking and measurement to determine success• Provide regular reports with agreed metrics to show progress and ROI• Reports summarising advice and strategies to improve SEO.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £240,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
24
This contract is subject to renewal
No
two.2.9) Information about the limits on the number of candidates to be invited
Envisaged minimum number: 5
Maximum number: 7
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: Yes
Description of options
Option to extend for a further 24 months on a year by year basis
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
1 July 2021
Local time
12:00pm
four.2.3) Estimated date of dispatch of invitations to tender or to participate to selected candidates
15 July 2021
four.2.4) Languages in which tenders or requests to participate may be submitted
English
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.4) Procedures for review
six.4.1) Review body
Anglia Ruskin University Higher Education Corporation
Chelmsford
Country
United Kingdom