Section one: Contracting authority
one.1) Name and addresses
AHDB
Stoneleigh Park
Kenilworth
CV8 2TL
Contact
Sarah Waters
Telephone
+44 2476478600
Country
United Kingdom
NUTS code
UKG13 - Warwickshire
Internet address(es)
Main address
https://defra.bravosolution.co.uk
Buyer's address
https://defra.bravosolution.co.uk
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://defra.bravosolution.co.uk
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://defra.bravosolution.co.uk
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Agriculture and Hortiulture
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Supply of Search Engine Optimisation Services
Reference number
2021-486
two.1.2) Main CPV code
- 72414000 - Web search engine providers
two.1.3) Type of contract
Services
two.1.4) Short description
AHDB is wanting to procure a supplier to work as a partner with the in-house Digital Content team to support across AHDB’s requirements for search engine optimisation (SEO) and search engine marketing (SEM) activity.
The scope of the contract will make the supplier the sole SEO and SEM partner for all AHDB sectors. A comprehensive list of projects is yet to be defined.
The successful supplier will work with different teams and websites across AHDB as required, providing guidance on current best practice and support for projects through the following:
• SEO strategy development
• Analysis of current websites, identifying both on and off-site SEO opportunities
• Keyword research to identify trends/opportunities
• Creation of quality, engaging content for different audiences i.e. consumers, levy payers, students, advisers, key stakeholders (blog posts, campaigns, social media )
• Reviewing content for SEO activity
• Identifying opportunities through competitive research analysis
• Strategic planning and creation of PPC ad campaigns to meet varied objectives across AHDB functions
The contract is for 2 years with the option to extend for a further 2 periods of 12 months each.
two.1.5) Estimated total value
Value excluding VAT: £200,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKG13 - Warwickshire
two.2.4) Description of the procurement
• SEO strategy development
• Analysis of current websites, identifying both on and off-site SEO opportunities
• Keyword research to identify trends/opportunities
• Creation of quality, engaging content for different audiences i.e. consumers, levy payers, students, advisers, key stakeholders (blog posts, campaigns, social media )
• Reviewing content for SEO activity
• Identifying opportunities through competitive research analysis
• Strategic planning and creation of PPC ad campaigns to meet varied objectives across AHDB functions
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £200,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
1 January 2022
End date
1 January 2026
This contract is subject to renewal
Yes
Description of renewals
Initial contract runs from Jan 22 to Jan 24, with the option to extend for 2 further periods of 12 months each, therefore 2+1+1 . This would take the contract to January 2026 if all options of extension are taken up.
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
three.2) Conditions related to the contract
three.2.2) Contract performance conditions
These will be mentioned within the specification and negotiated into the contract with the successful supplier
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
15 October 2021
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 3 (from the date stated for receipt of tender)
four.2.7) Conditions for opening of tenders
Date
15 October 2021
Local time
1:00pm
Place
AHDB HQ
Warwickshire
Information about authorised persons and opening procedure
Procurement Managers, opening will commence after tender has closed and released via the portal
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: Yes
Estimated timing for further notices to be published: Extensions are mentioned within this opportunity, therefore a further opportunity notice would be required estimated date of August/September 2025
six.2) Information about electronic workflows
Electronic invoicing will be accepted
Electronic payment will be used
six.4) Procedures for review
six.4.1) Review body
AHDB
Stoneleigh Park
Kenilworth, Warwickshire
CV8 2TL
Country
United Kingdom