Section one: Contracting authority
one.1) Name and addresses
AHDB
Stoneleigh Park
Kenilwoth
CV8 2TL
Telephone
+44 2476478600
Country
United Kingdom
NUTS code
UKG13 - Warwickshire
Internet address(es)
Main address
https://defra.bravosolution.co.uk
Buyer's address
https://defra.bravosolution.co.uk
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Agriculture and Horticulture
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Supply of Search Engine Optimisation Services
Reference number
2021-486
two.1.2) Main CPV code
- 72414000 - Web search engine providers
two.1.3) Type of contract
Services
two.1.4) Short description
AHDB is wanting to procure a supplier to work as a partner with the in-house Digital Content team to support across AHDB’s requirements for search engine optimisation (SEO) and search engine marketing (SEM) activity. The scope of the contract will make the supplier the sole SEO and SEM partner for all AHDB sectors. A comprehensive list of projects is yet to be defined.
The successful supplier will work with different teams and websites across AHDB as required.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £200,000
two.2) Description
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
The successful supplier will need to provide guidance on current best practice and technical support for projects through the following:
• SEO strategy development – how to improve ranking of target keywords/phrases, improving quality and quantity of organic search traffic etc.
• Analysis of current websites, identifying both on and off-site SEO opportunities
• Keyword research to identify trends/opportunities
• Reviewing content for SEO activity
• Identifying opportunities through competitive research analysis
• Strategic planning and creation of PPC ad campaigns to meet varied objectives across AHDB functions
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 80
Price - Weighting: 20
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2021/S 000-021962
four.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section five. Award of contract
Contract No
2021-486
Title
Supply of Search Engine Optimisation Services
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
16 December 2021
five.2.2) Information about tenders
Number of tenders received: 12
Number of tenders received by electronic means: 12
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Liberty Marketing
1-2 Purbeck House, Lambourne Crescent
Llanishen
CF14 5GJ
Country
United Kingdom
NUTS code
- UKL22 - Cardiff and Vale of Glamorgan
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £200,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
AHDB
Stoneleigh Park
Kenilworth
CV8 2TL
Country
United Kingdom