Section one: Contracting authority
one.1) Name and addresses
Orbit Group Limited
Garden Court, Harry Weston Road, Binley Business Park
Coventry
CV3 2SU
Contact
Mr Kieron finnegan
Telephone
+44 8006781221
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
http://www.procontract.due-north.com
Buyer's address
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
http://www.procontract.due-north.com
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
http://www.procontract.due-north.com
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Housing and community amenities
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
OG-Media Buying Services - PP1054
Reference number
DN680808
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Orbit Group Limited seeks to engage an agency partner with whom to develop and deliver a comprehensive media buying and consultancy service which will generate sustained strength and profile for the company with which to drive recognition, sales and a positive profile. The service will be carried out with our Orbit Homes division. This contract will be for a period of 3 years with an optional 1-year extension to be activated by Orbit Group Limited if required.
two.1.5) Estimated total value
Value excluding VAT: £1,200,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Orbit Group Limited seeks to engage an agency partner with whom to develop and deliver a comprehensive media buying and consultancy service which will generate sustained strength and profile for the company with which to drive recognition, sales and a positive profile. The service will be carried out with our Orbit Homes division. This contract will be for a period of 3 years with an optional 1-year extension to be activated by Orbit Group Limited if required.
We are relying on tenderers to include sufficient information in their Tender documentation so we can understand and evaluate their proposed approach, expertise and suitability for the opportunity.
It is expected that the Agency shall:
• be capable of delivering value for money, as well as providing excellent customer service;
• be willing and capable of working in partnership with other agencies and specialists to deliver an effective media buying service
• implement media buying plans and deliver innovative/best media buying and advice that is fully integrated across all channels and best practice communications to achieve
• act in an open and transparent manner with Orbit Group Ltd and its representatives in delivering the Services
It is expected that the successful agency will deliver a quality service and will provide measurement of media impact when a campaign has concluded and provide analysis against KPIs.
The Agency will allow Orbit Group Ltd the right of audit and shall disclose all costs incurred with respect to media buying.
Within this the Agency will allow to access to applicable Media Owner accounts
The Agency will be required to carry out the following services with Orbit and the below are all within scope and will be sought from the Agency.
• Campaign Budgeting - best advice on budget requirement to deliver outcome
• Assessment and monitoring of media impact and outcomes
• Provide clear Reporting, leads generated and ROI
• Advice and guidance on best media options
• Media buying- negotiating and securing the best deals
• Account Management to agreed Scope of Work, Service Level Agreements and KPIs
• Implementation and Project Management of Media Campaigns
• Consultancy for media related activities
• Provide input around new technologies and approaches which would improve performance
• Tools have compatibility with Mediahawk call tracking software
The Agency must demonstrate media neutrality (no incentive to spend budget with specific media types or Media Owners) and outcome based measures, rather than lowest cost;
The following non exhaustive list provides example channels that the Agency will be expected to buy for the Client.
To view all documents and submit a response for this opportunity please visit http://www.procontract.due-north.com.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 60
Price - Weighting: 40
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
48
This contract is subject to renewal
No
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
4 September 2023
Local time
5:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.7) Conditions for opening of tenders
Date
4 September 2023
Local time
5:00pm
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.4) Procedures for review
six.4.1) Review body
Royal Courts of Justice
The Strand
London
Country
United Kingdom