Section one: Contracting authority
one.1) Name and addresses
Orbit Group Limited
Garden Court, Harry Weston Road, Binley Business Park
Coventry
CV3 2SU
Contact
Mr Kieron finnegan
Telephone
+44 8006781221
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
Buyer's address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Housing Association
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
OG-Media Buying Services - PP1054
Reference number
DN680808
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Orbit Group Limited seeks to engage an agency partner with whom to develop and deliver a comprehensive media buying and consultancy service which will generate sustained strength and profile for the company with which to drive recognition, sales and a positive profile. The service will be carried out with our Orbit Homes division. This contract will be for a period of 3 years with an optional 1-year extension to be activated by Orbit Group Limited if required.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Lowest offer: £1,200,000 / Highest offer: £1,600,000 taken into consideration
two.2) Description
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Orbit Group Limited seeks to engage an agency partner with whom to develop and deliver a comprehensive media buying and consultancy service which will generate sustained strength and profile for the company with which to drive recognition, sales and a positive profile. The service will be carried out with our Orbit Homes division. This contract will be for a period of 3 years with an optional 1-year extension to be activated by Orbit Group Limited if required.
We are relying on tenderers to include sufficient information in their Tender documentation so we can understand and evaluate their proposed approach, expertise and suitability for the opportunity.
It is expected that the Agency shall:
• be capable of delivering value for money, as well as providing excellent customer service;
• be willing and capable of working in partnership with other agencies and specialists to deliver an effective media buying service
• implement media buying plans and deliver innovative/best media buying and advice that is fully integrated across all channels and best practice communications to achieve
• act in an open and transparent manner with Orbit Group Ltd and its representatives in delivering the Services
It is expected that the successful agency will deliver a quality service and will provide measurement of media impact when a campaign has concluded and provide analysis against KPIs.
The Agency will allow Orbit Group Ltd the right of audit and shall disclose all costs incurred with respect to media buying.
Within this the Agency will allow to access to applicable Media Owner accounts
The Agency will be required to carry out the following services with Orbit and the below are all within scope and will be sought from the Agency.
• Campaign Budgeting - best advice on budget requirement to deliver outcome
• Assessment and monitoring of media impact and outcomes
• Provide clear Reporting, leads generated and ROI
• Advice and guidance on best media options
• Media buying- negotiating and securing the best deals
• Account Management to agreed Scope of Work, Service Level Agreements and KPIs
• Implementation and Project Management of Media Campaigns
• Consultancy for media related activities
• Provide input around new technologies and approaches which would improve performance
• Tools have compatibility with Mediahawk call tracking software
The Agency must demonstrate media neutrality (no incentive to spend budget with specific media types or Media Owners) and outcome based measures, rather than lowest cost;
The following non exhaustive list provides example channels that the Agency will be expected to buy for the Client(s):
• TV
• Radio
• Internet
• Social Media
• National, Regional, Local Press
• Advertising on Transport
• Static Advertising
Whilst this Tender is primarily based on Media Planning and Buying, we will consider proposals consisting of media asset production and content generation.
However for clarity we do not require input around:
• Branding
• 121 Marketing
• Brochures
• CGIs
• Floor Plans
• Site Plans
• Interactives for the above in our Marketing Suites
In choosing and managing the appropriate media channel Orbit requires that all media channels utilised are reputable and will not expose Orbit Group Ltd or its subsidiaries to any criticism with respect to the following:
• Equality and Diversity
• Environmental Good Practice
• Political Opinions
• Ethical Issues
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 60
Price - Weighting: 40
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2023/S 000-021318
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
14 December 2023
five.2.2) Information about tenders
Number of tenders received: 12
Number of tenders received from SMEs: 12
Number of tenders received by electronic means: 12
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Focus Agency Group
Newcastle
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Lowest offer: £1,200,000 / Highest offer: £1,600,000 taken into consideration
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Public Procurement Review Service
London
Country
United Kingdom