Section one: Contracting authority
one.1) Name and addresses
OPEN UNIVERSITY(THE)
MILTON KEYNES
MK76AA
Contact
Procurement Team
Country
United Kingdom
Region code
UKJ12 - Milton Keynes
Justification for not providing organisation identifier
Not on any register
Internet address(es)
Main address
Buyer's address
https://in-tendhost.co.uk/openuniversity/aspx/Home
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Prospectus Services/RES/PRO/2024
Reference number
OUPA11134
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The Open University (OU) is seeking to establish a two framework agreements with a single
supplier for the provision of :
a) Lot 1 Prospectus Services Lead Agency
b) Lot 2 Prospectus Services Production Agency
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £426,000
two.2) Description
two.2.1) Title
Prospectus Services Lead Agency
Lot No
1
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKJ12 - Milton Keynes
two.2.4) Description of the procurement
Responsible for the lead production of the University's core prospectuses, which include
artwork and templates for the entire suite. They will work closely with other design teams to
ensure that guidelines are adhered to. Currently they are responsible for the production of
seven of the core prospectuses.
We require a supplier who can:
Be the lead prospectus creative agency on the production of creative concepts, including
the production of the prospectus front covers, page templates, style sheets, heading levels,
navigation tools and overall design of the prospectuses ensuring that these adhere to Brand
Guidelines and creative direction.
If required, work closely with the Brand Agency, Havas, to ensure that any new creative
direction is implemented into the prospectus artwork. In this situation the Brand agency,
Havas, will take the lead on prospectus creative and the production of the templates.
Present creative concepts to the content team at the start of the annual production process
and supply narrative behind concept decision making process.
Once concepts are approved, produce the master artwork templates, stylesheets and
heading hierarchy for the prospectuses.
Present and supply the master templates to the production agency and OU design teams.
Be the main point of contact for other design teams, offering a 'helpline' should there be any
queries on the master templates.
Create front covers for all prospectuses which can then be supplied to the other design
teams.
Work with the Content Team within Marketing to create global amend documents to inform
other designers of high-level amends across the entire prospectus suite.
Ensure that as part of the project management there is quality control of all outputs from the
agency.
Project and account management of the production of seven of the University's
prospectuses from Word document to fully artworked prospectus within the required
timescales.
Sourcing of imagery for use in the prospectuses which adheres to the Brand guidelines.
Quality audit of the final prospectuses prior to uploading the artwork for print.
Once artwork is approved for print, supply the final approved document in PDF singles and
spreads within two days of notification. Also supply full high-resolution artwork to the
University within a week of final approval to print.
On completion of the projects take part in a debrief assessing how the project went and
making any suggestions for improvements.
Production management of any ad-hoc content projects that arise during the year
two.2.5) Award criteria
Quality criterion - Name: Delivering the service / Weighting: 30
Quality criterion - Name: Account Management / Weighting: 15
Quality criterion - Name: Efficiency & innovation / Weighting: 10
Quality criterion - Name: Creative thinking / Weighting: 10
Quality criterion - Name: Sustainability / Weighting: 5
Cost criterion - Name: Design Exploration & Master template build (tab 2) and Project Management and Audit (tab 3) / Weighting: 13.5
Cost criterion - Name: Prospectus Production (tab 4) / Weighting: 13.5
Cost criterion - Name: Adherence to Terms / Weighting: 3
two.2.11) Information about options
Options: Yes
Description of options
2 x 12 months
two.2) Description
two.2.1) Title
Prospectus Services Production Agency
Lot No
2
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKJ12 - Milton Keynes
two.2.4) Description of the procurement
The OU is looking to award a contract to one supplier who will be responsible for the
production of six of the University's prospectuses. In total the University produces 17 core
prospectuses between the months of August and March each year.
We require a production agency who will work closely with the Prospectus Services lead
agency and be responsible for managing the production of six of the University's
prospectuses.
Undertake project and account management of the production of six of the University's
prospectuses from Word document to fully artworked prospectus within the required
timescales.
Work with the creative lead agency to fully understand the master templates, stylesheets
and heading hierarchy that need to be adopted for the prospectus suite.
Liaise with the creative lead on any design issues that may arise during the production
process.
Sourcing of imagery for use in the prospectuses which adheres to the Brand guidelines.
Quality audit of the final prospectuses prior to uploading the artwork for print.
Once artwork is approved for print, supply the final approved document in PDF singles and
spreads within two days of notification. Also supply full high-resolution artwork to the
University within a week of final approval to print.
On completion of the projects take part in a debrief assessing how the project went and
making any suggestions for improvements.
Production management of any ad-hoc content projects that arise during the year.
two.2.5) Award criteria
Quality criterion - Name: Delivering the service / Weighting: 30
Quality criterion - Name: Account management / Weighting: 15
Quality criterion - Name: Efficiency & Innovation / Weighting: 10
Quality criterion - Name: Creative thinking / Weighting: 10
Quality criterion - Name: Sustainability / Weighting: 5
Cost criterion - Name: Prospectus Production (tab 2) / Weighting: 27
Cost criterion - Name: Adherence to terms / Weighting: 3
two.2.11) Information about options
Options: Yes
Description of options
2 x 12 months
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2024/S 000-000227
Section five. Award of contract
Lot No
Lot 1
Title
Prospectus Services Lead Agency
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
26 June 2024
five.2.2) Information about tenders
Number of tenders received: 2
Number of tenders received by electronic means: 2
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Rock Kitchen Harris t/a RKH
32 Pocklingtons Walk
Leicester
LE1 6BU
Country
United Kingdom
NUTS code
- UKF21 - Leicester
Companies House
01589727
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £259,000
Section five. Award of contract
Lot No
Lot 2
Title
Prospectus Services Production Agency
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
24 June 2024
five.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Creative Triangle Ltd
150 Upper New Walk
Leicester
LE1 7QA
Country
United Kingdom
NUTS code
- UKF21 - Leicester
Companies House
05961904
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £167,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
The Open University
Milton Keynes
Country
United Kingdom