Section one: Contracting authority
one.1) Name and addresses
OPEN UNIVERSITY(THE)
MILTON KEYNES
MK76AA
Contact
Procurement Team
Country
United Kingdom
Region code
UKJ12 - Milton Keynes
Justification for not providing organisation identifier
Not on any register
Internet address(es)
Main address
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://in-tendhost.co.uk/openuniversity/aspx/Home
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://in-tendhost.co.uk/openuniversity/aspx/Home
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at
https://in-tendhost.co.uk/openuniversity/aspx/Home
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Prospectus Services/RES/PRO/2024
Reference number
OUPA11134
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The Open University (OU) is seeking to establish a two framework agreements with a single supplier for the provision of :
a) Lot 1 Prospectus Services Lead Agency
b) Lot 2 Prospectus Services Production Agency
two.1.5) Estimated total value
Value excluding VAT: £426,000
two.1.6) Information about lots
This contract is divided into lots: Yes
Tenders may be submitted for one lot only
Maximum number of lots that may be awarded to one tenderer: 1
two.2) Description
two.2.1) Title
Prospectus Services Lead Agency
Lot No
1
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKJ12 - Milton Keynes
two.2.4) Description of the procurement
Responsible for the lead production of the University's core prospectuses, which include artwork and templates for the entire suite. They will work closely with other design teams to ensure that guidelines are adhered to. Currently they are responsible for the production of seven of the core prospectuses.
We require a supplier who can:
Be the lead prospectus creative agency on the production of creative concepts, including the production of the prospectus front covers, page templates, style sheets, heading levels, navigation tools and overall design of the prospectuses ensuring that these adhere to Brand Guidelines and creative direction.
If required, work closely with the Brand Agency, Havas, to ensure that any new creative direction is implemented into the prospectus artwork. In this situation the Brand agency, Havas, will take the lead on prospectus creative and the production of the templates.
Present creative concepts to the content team at the start of the annual production process and supply narrative behind concept decision making process.
Once concepts are approved, produce the master artwork templates, stylesheets and heading hierarchy for the prospectuses.
Present and supply the master templates to the production agency and OU design teams.
Be the main point of contact for other design teams, offering a 'helpline' should there be any queries on the master templates.
Create front covers for all prospectuses which can then be supplied to the other design teams.
Work with the Content Team within Marketing to create global amend documents to inform other designers of high-level amends across the entire prospectus suite.
Ensure that as part of the project management there is quality control of all outputs from the agency.
Project and account management of the production of seven of the University's prospectuses from Word document to fully artworked prospectus within the required timescales.
Sourcing of imagery for use in the prospectuses which adheres to the Brand guidelines.
Quality audit of the final prospectuses prior to uploading the artwork for print.
Once artwork is approved for print, supply the final approved document in PDF singles and spreads within two days of notification. Also supply full high-resolution artwork to the University within a week of final approval to print.
On completion of the projects take part in a debrief assessing how the project went and making any suggestions for improvements.
Production management of any ad-hoc content projects that arise during the year.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £259,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
24
This contract is subject to renewal
Yes
Description of renewals
option to extend for a further 2 x 12 months
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2) Description
two.2.1) Title
Prospectus Services Production Agency
Lot No
2
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKJ12 - Milton Keynes
two.2.4) Description of the procurement
The OU is looking to award a contract to one supplier who will be responsible for the production of six of the University's prospectuses. In total the University produces 17 core prospectuses between the months of August and March each year.
We require a production agency who will work closely with the Prospectus Services lead agency and be responsible for managing the production of six of the University's prospectuses.
Undertake project and account management of the production of six of the University's prospectuses from Word document to fully artworked prospectus within the required timescales.
Work with the creative lead agency to fully understand the master templates, stylesheets and heading hierarchy that need to be adopted for the prospectus suite.
Liaise with the creative lead on any design issues that may arise during the production process.
Sourcing of imagery for use in the prospectuses which adheres to the Brand guidelines.
Quality audit of the final prospectuses prior to uploading the artwork for print.
Once artwork is approved for print, supply the final approved document in PDF singles and spreads within two days of notification. Also supply full high-resolution artwork to the University within a week of final approval to print.
On completion of the projects take part in a debrief assessing how the project went and making any suggestions for improvements.
Production management of any ad-hoc content projects that arise during the year.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £167,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
24
This contract is subject to renewal
Yes
Description of renewals
option to extend for a further 2 x 12 months
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
8 February 2024
Local time
12:00pm
four.2.3) Estimated date of dispatch of invitations to tender or to participate to selected candidates
4 March 2024
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 90 (from the date stated for receipt of tender)
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
six.4) Procedures for review
six.4.1) Review body
The Open University
Milton Keynes
Country
United Kingdom