Section one: Contracting authority
one.1) Name and addresses
West Midlands Growth Company
The Colmore Building 20 Colmore Circus Queensway B4 6AT
Birmingham
Country
United Kingdom
NUTS code
UKG3 - West Midlands
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
In Market Representation Services
Reference number
2023-WMGC-0010
two.1.2) Main CPV code
- 79413000 - Marketing management consultancy services
two.1.3) Type of contract
Services
two.1.4) Short description
WMGC as the contracting authority is seeking to contract with in market representation and delivery partners for a 20.5 month contract, to support in the delivery of a comprehensive programme of inward investment promotion, lead generation and business development activities, to build on the legacy of the 2022 Commonwealth Games. In accordance with the parameters of the programme, in market partnerships are sought to cover a number of geographical regions. The aims of this project are:• To generate and facilitate a pipeline of well-qualified Foreign Direct Investment projects, that ultimately invest in the UK, ideally within the West Midlands Combined Authority region.• To support with the delivery of in market events and business engagement activities across the Inward Investment workstream of the Birmingham 2022 Commonwealth Games Business and Tourism Programme.• To help improve perceptions of the West Midlands region and the West Midlands Growth Company amongst key target
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £188,000
two.2) Description
two.2.1) Title
Lot 1 - Australia
Lot No
1
two.2.2) Additional CPV code(s)
- 79413000 - Marketing management consultancy services
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKG3 - West Midlands
two.2.4) Description of the procurement
Successful outcomes will require the appointed delivery partner to:• Act as the strategic business development and front-end sales partner in inward investment lead generation for the West Midlands Growth Company in market, presenting itself to key stakeholders and prospective investors as a direct extension of the Growth Company’s business development team.• Cultivate and manage relationships with key stakeholders on behalf of the West Midlands Growth Company (to include notably Department for International Trade posts, national and state trade and investment bodies in host countries, Relevant sector bodies and trade associations and senior operational personnel from relevant partner city authorities).• Provide regular cultural & market insights and actionable intelligence to steer West Midlands Growth Company strategy and delivery plans.• Where required, support with the delivery of a number of in-market promotional events, including event organisation, audience generation and audience follow-up.Measurable Outputs• Build a pipeline of minimum 60 prospects and 30 projects (active Inward Investment opportunities) • Support 4 delegation visits to the West Midlands region • Create 10 completed projects (successes) with 150 jobs
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Lot 2 - Singapore and Malaysia
Lot No
2
two.2.2) Additional CPV code(s)
- 79413000 - Marketing management consultancy services
two.2.3) Place of performance
NUTS codes
- UKG3 - West Midlands
two.2.4) Description of the procurement
Successful outcomes will require the appointed delivery partner to:• Act as the strategic business development and front-end sales partner in inward investment lead generation for the West Midlands Growth Company in market, presenting itself to key stakeholders and prospective investors as a direct extension of the Growth Company’s business development team.• Cultivate and manage relationships with key stakeholders on behalf of the West Midlands Growth Company (to include notably Department for International Trade posts, national and state trade and investment bodies in host countries, Relevant sector bodies and trade associations and senior operational personnel from relevant partner city authorities).• Provide regular cultural & market insights and actionable intelligence to steer West Midlands Growth Company strategy and delivery plans.• Where required, support with the delivery of a number of in-market promotional events, including event organisation, audience generation and audience follow-up.Measurable Outputs• Build a pipeline of minimum 60 prospects and 30 projects (active Inward Investment opportunities) • Support 4 delegation visits to the West Midlands region • Create 5 completed projects (successes) with 75 jobs
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
Accelerated procedure
Justification:
Pin notice published on 21/04/23 - Notice reference: 2023/S 000-011579
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2023/S 000-011579
Section five. Award of contract
Contract No
2023-WMGC-0010
Lot No
LOT 1 - Australia
Title
In-Market Representation Services
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
10 July 2023
five.2.2) Information about tenders
Number of tenders received: 2
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 2
Number of tenders received by electronic means: 2
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Foley and Associates Pty Ltd
Level 25, 25 Bligh Street, Sydney, NSW 2000
Australia
Country
Australia
NUTS code
- AU - Australia
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £121,000
Total value of the contract/lot: £120,949.98
Section five. Award of contract
Contract No
2023-WMGC-0010
Lot No
LOT 2 - Singapore & Malaysia
Title
In-Market Representation Services
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
10 July 2023
five.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 1
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Orissa International Pte Ltd
1003 Bukit Merah Central #05-06 Inno Centre
Singapore
Country
Singapore
NUTS code
- SG - Singapore
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £67,000
Total value of the contract/lot: £67,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
West Midlands Growth Company Leadership Team
Birmingham
Country
United Kingdom