Scope
Reference
HDD-ITT-59015
Description
Hywel Dda University Health Board ("HDUHB") requires the provision of marketing material for ad hoc recruitment campaigns.
The following services will be required on an ad hoc basis from the successful bidder:
Marketing materials for recruitment campaigns covering
- Carmarthenshire
- Ceredigion
- Pembrokeshire
- Other areas of the UK outside of Wales
The service must include but not be limited to:
- Poster advertisements on buses and trains in Carmarthenshire, Ceredigion & Pembrokeshire. Posters will range in size for different campaigns, sizing will be agreed at point of enquiry for each specific campaign.
- Poster advertisements in service stations such as along the M5 corridor during school holiday periods.
- Digital advertisements on screens in major train stations, such as the London Underground and Manchester Piccadilly.
- Spotify audio and visual recruitment advertisements in Carmarthenshire, Ceredigion, Pembrokeshire, and other areas as required. The adverts will run over 2-4 weeks.
- Poster advertisements in retail areas of the UK for example shopping centres or local convenience stores.
All poster content will be created by Hywel Dda University Health Board and will be provided to the successful bidder with the enquiry for each individual campaign. The Health Board would, during an initial meeting with the successful bidder, discuss plans for the years ahead, and timeline mutually agreed.
The successful bidder will provide:
Effective delivery plan, provided as a timeline for each campaign delivery
- A response time of 5 working days to initial requests.
- Photographic proof of all completed and delivered campaign.
- Statistics of campaign reach, to be provided up to 4 weeks after the campaign has ended detailing the success of each campaign.
This is a zero-commitment contract, with details of each campaign agreed between the service and provider as funding allows.
Total value (estimated)
- £50,000 excluding VAT
- £60,000 including VAT
Below the relevant threshold
Contract dates (estimated)
- 1 July 2025 to 30 June 2026
- Possible extension to 30 June 2027
- 2 years
Description of possible extension:
12 month extension built into the contract, to be reviewed annually
Main procurement category
Services
CPV classifications
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services
- 79341000 - Advertising services
Contract locations
- UK - United Kingdom
Participation
Conditions of participation
As per tender documents, all requirements listed within Pass/Fail Criteria
Particular suitability
Small and medium-sized enterprises (SME)
Submission
Enquiry deadline
30 May 2025, 12:00pm
Tender submission deadline
6 June 2025, 12:00pm
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Award criteria
| Name | Type | Weighting |
|---|---|---|
| Qualitative Criteria | Quality | 45.00% |
| Commercial Criteria | Cost | 35.00% |
| Social Value Criteria | Quality | 20.00% |
Procedure
Procedure type
Below threshold - open competition
Contracting authority
NHS Wales Shared Services Partnership-Procurement Services (hosted by Velindre University NHS Trust)
- Public Procurement Organisation Number: PXWV-6492-CGMN
Ty Gorwel, St Davids Park
Carmarthen
SA31 3BB
United Kingdom
Contact name: Sara Pell
Telephone: +44 2921501578
Email: sara.pell@wales.nhs.uk
Website: http://nwssp.nhs.wales/ourservices/procurement-services/
Region: UKL14 - South West Wales
Organisation type: Public undertaking (commercial organisation subject to public authority oversight)
Devolved regulations that apply: Wales