Section one: Contracting authority
one.1) Name and addresses
Greater Manchester Combined Authority
Greater Manchester Fire and Rescue Service Headquarters, 146 Bolton Road, Swinton
Salford
M27 8US
Contact
Ms Bushra Dawood
Telephone
+44 1616084120
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
http://www.manchesterfire.gov.uk/
Buyer's address
http://www.manchesterfire.gov.uk/
one.4) Type of the contracting authority
Regional or local authority
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
GM Foster Carer Recruitment & Marketing Platforms
Reference number
DN593850
two.1.2) Main CPV code
- 48000000 - Software package and information systems
two.1.3) Type of contract
Supplies
two.1.4) Short description
The GMCA are looking for a partner / partners to provide a Digital Marketing Recruitment Service to help us increase the number of approved foster carers in Greater Manchester’s LAs, to meet current and future sufficiency requirements for our looked after children.
The objectives of this Service are to:
• Develop and deliver a marketing and engagement strategy, utilising a range of content and media channels to reach a larger population of potential foster carers for the GM LAs.
• Generate high-quality leads, at appropriate volumes in line with the GM’s recruitment target, which are passed to the LAs seamlessly, who will then take forward the enquiries.
• Provide marketing and data insight and expertise to support the LA Fostering Teams, supporting the development of a high quality foster carer recruitment journey.
To achieve this, there are three main strands of work:
1. GM-wide Foster Carer Recruitment Campaign
2. Shared Foster Carer Recruitment Website
3. Customer Journey Support including a shared CRM
More details are provided in Section 4: Requirement / Specification. We reserve the right to award a contract just for items 1 and 2, and remove item 3 from the scope of work.
Each GM LA will continue to have their own local marketing campaigns, so the service provider(s) will also need to work with LA partners to ensure that the GM-wide marketing complements and strengthens local activity, as well as draw on local marketing expertise.
This project will be based on strong partnership working, and bids from consortia as well as individual organisations are welcome.
The budget available for this project is £250,000 and we expect tenders at this value, and at least £100,000 should be reserved for actual marketing activity / media buying. Tenders exceeding a total value of £250,000 and that have less than £100,000 allocated to media buying will not be considered.
The contract is expected to commence on 1 July 2022 and last 18 months. There is provision to extend the work by two 6-month periods, in case there are delays, but there would be no change to the budget. The GMCA reserves the right not to award the CRM element of the offer as it is undergoing a review of existing internal systems that may also have been invested in that may give the project more longevity. All documentation is available via the chest e procurement portal
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £250,000
two.2) Description
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
The GMCA are looking for a partner / partners to provide a Digital Marketing Recruitment Service to help us increase the number of approved foster carers in Greater Manchester’s LAs, to meet current and future sufficiency requirements for our looked after children.
The objectives of this Service are to:
• Develop and deliver a marketing and engagement strategy, utilising a range of content and media channels to reach a larger population of potential foster carers for the GM LAs.
• Generate high-quality leads, at appropriate volumes in line with the GM’s recruitment target, which are passed to the LAs seamlessly, who will then take forward the enquiries.
• Provide marketing and data insight and expertise to support the LA Fostering Teams, supporting the development of a high quality foster carer recruitment journey.
To achieve this, there are three main strands of work:
1. GM-wide Foster Carer Recruitment Campaign
2. Shared Foster Carer Recruitment Website
3. Customer Journey Support including a shared CRM
More details are provided in Section 4: Requirement / Specification. We reserve the right to award a contract just for items 1 and 2, and remove item 3 from the scope of work.
Each GM LA will continue to have their own local marketing campaigns, so the service provider(s) will also need to work with LA partners to ensure that the GM-wide marketing complements and strengthens local activity, as well as draw on local marketing expertise.
This project will be based on strong partnership working, and bids from consortia as well as individual organisations are welcome.
The budget available for this project is £250,000 and we expect tenders at this value, and at least £100,000 should be reserved for actual marketing activity / media buying. Tenders exceeding a total value of £250,000 and that have less than £100,000 allocated to media buying will not be considered.
The contract is expected to commence on 1 July 2022 and last 18 months. There is provision to extend the work by two 6-month periods, in case there are delays, but there would be no change to the budget. The GMCA reserves the right not to award the CRM element of the offer as it is undergoing a review of existing internal systems that may also have been invested in that may give the project more longevity. All documentation is available via the chest e procurement portal
two.2.5) Award criteria
Quality criterion - Name: Technical & Quality / Weighting: 90
Price - Weighting: 10
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2022/S 000-009177
Section five. Award of contract
Contract No
GMCA 426
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
5 July 2022
five.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Eleven Marketing & Communications Limited
Cheshire
CW5 5ET
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £250,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Royal Court of Justice
Strand
London
WC2A 2LL
Country
United Kingdom