Section one: Contracting authority
one.1) Name and addresses
Greater Manchester Combined Authority
Greater Manchester Fire and Rescue Service Headquarters, 146 Bolton Road, Swinton
Salford
M27 8US
Contact
Ms Jayne Whitehead
jayne.whitehead@greatermanchester-ca.gov.uk
Telephone
+44 7966025144
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
http://www.manchesterfire.gov.uk/
Buyer's address
http://www.manchesterfire.gov.uk/
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
one.4) Type of the contracting authority
Regional or local authority
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
GM Foster Carer Recruitment & Marketing Platforms
Reference number
DN593850
two.1.2) Main CPV code
- 48000000 - Software package and information systems
two.1.3) Type of contract
Supplies
two.1.4) Short description
The GMCA are looking for a partner / partners to provide a Digital Marketing Recruitment Service to help us increase the number of approved foster carers in Greater Manchester’s LAs, to meet current and future sufficiency requirements for our looked after children.
The objectives of this Service are to:
• Develop and deliver a marketing and engagement strategy, utilising a range of content and media channels to reach a larger population of potential foster carers for the GM LAs.
• Generate high-quality leads, at appropriate volumes in line with the GM’s recruitment target, which are passed to the LAs seamlessly, who will then take forward the enquiries.
• Provide marketing and data insight and expertise to support the LA Fostering Teams, supporting the development of a high quality foster carer recruitment journey.
To achieve this, there are three main strands of work:
1. GM-wide Foster Carer Recruitment Campaign
2. Shared Foster Carer Recruitment Website
3. Customer Journey Support including a shared CRM
More details are provided in Section 4: Requirement / Specification. We reserve the right to award a contract just for items 1 and 2, and remove item 3 from the scope of work.
Each GM LA will continue to have their own local marketing campaigns, so the service provider(s) will also need to work with LA partners to ensure that the GM-wide marketing complements and strengthens local activity, as well as draw on local marketing expertise.
This project will be based on strong partnership working, and bids from consortia as well as individual organisations are welcome.
The budget available for this project is £250,000 and we expect tenders at this value, and at least £100,000 should be reserved for actual marketing activity / media buying. Tenders exceeding a total value of £250,000 and that have less than £100,000 allocated to media buying will not be considered.
The contract is expected to commence on 1 July 2022 and last 18 months. There is provision to extend the work by two 6-month periods, in case there are delays, but there would be no change to the budget. The GMCA reserves the right not to award the CRM element of the offer as it is undergoing a review of existing internal systems that may also have been invested in that may give the project more longevity. All documentation is available via the chest e procurement portal
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
The GMCA are looking for a partner / partners to provide a Digital Marketing Recruitment Service to help us increase the number of approved foster carers in Greater Manchester’s LAs, to meet current and future sufficiency requirements for our looked after children.
The objectives of this Service are to:
• Develop and deliver a marketing and engagement strategy, utilising a range of content and media channels to reach a larger population of potential foster carers for the GM LAs.
• Generate high-quality leads, at appropriate volumes in line with the GM’s recruitment target, which are passed to the LAs seamlessly, who will then take forward the enquiries.
• Provide marketing and data insight and expertise to support the LA Fostering Teams, supporting the development of a high quality foster carer recruitment journey.
To achieve this, there are three main strands of work:
1. GM-wide Foster Carer Recruitment Campaign
2. Shared Foster Carer Recruitment Website
3. Customer Journey Support including a shared CRM
More details are provided in Section 4: Requirement / Specification. We reserve the right to award a contract just for items 1 and 2, and remove item 3 from the scope of work.
Each GM LA will continue to have their own local marketing campaigns, so the service provider(s) will also need to work with LA partners to ensure that the GM-wide marketing complements and strengthens local activity, as well as draw on local marketing expertise.
This project will be based on strong partnership working, and bids from consortia as well as individual organisations are welcome.
The budget available for this project is £250,000 and we expect tenders at this value, and at least £100,000 should be reserved for actual marketing activity / media buying. Tenders exceeding a total value of £250,000 and that have less than £100,000 allocated to media buying will not be considered.
The contract is expected to commence on 1 July 2022 and last 18 months. There is provision to extend the work by two 6-month periods, in case there are delays, but there would be no change to the budget. The GMCA reserves the right not to award the CRM element of the offer as it is undergoing a review of existing internal systems that may also have been invested in that may give the project more longevity. All documentation is available via the chest e procurement portal
https://www.the-chest.org.uk/ Please see full documents for a full explanation of the requirement and the assessment and evaluation process.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £250,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
18
This contract is subject to renewal
Yes
Description of renewals
Possible extensions 2 x 6 months
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.12) Information about electronic catalogues
Tenders must be presented in the form of electronic catalogues or include an electronic catalogue
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
6 May 2022
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.7) Conditions for opening of tenders
Date
6 May 2022
Local time
12:00pm
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.3) Additional information
This procurement process will be undertaken via GMCA’s electronic Contract &Tender
Management System, www.the-chest.org.uk. For organisations to be considered for the
contract, they must register an expression of interest & provide the required information via
this portal. For technical problems, please Email:ProcontractSuppliers@proactis.com
telephone: +44 330 005 0352. The Authority gives no guarantee or warranty or makes any
representation as to the accuracy of any indicative volumes/work.
This notice is for a single or partnership supplier to deliver a digital offering for the recruitment of foster carers through a targeted market campaign and dedicated website and potentially a CRM support to support the project. Please read all tender documentation being made available to consider if you would like to submit a proposal to tis opportunity
six.4) Procedures for review
six.4.1) Review body
Royal Court of Justice
Strand
London
WC2A 2LL
Country
United Kingdom