Section one: Contracting authority
one.1) Name and addresses
AHDB
Stoneleigh Park
Kenilworth
CV8 2TL
Telephone
+44 2476478600
Country
United Kingdom
NUTS code
UKG13 - Warwickshire
Internet address(es)
Main address
https://defra.bravosolution.co.uk/
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Agriculture and Horticulture
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
AHDB Beef and Lamb Representative for Italy and Switzerland
Reference number
2020-468
two.1.2) Main CPV code
- 79416000 - Public relations services
two.1.3) Type of contract
Services
two.1.4) Short description
AHDB Exports are looking for an Italian/English speaking representative to develop the Italian, Swiss and Maltese markets for British lamb and beef.
This will be for the contract period of 1 year with the option to extend for a further 2 periods of 12 months each. The successful representative/agent will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the Italian, Swiss and Maltese market.
The representative/agent must be based or have a commercial office in Italy or Switzerland, and there is a likelihood that a yearly trip to Malta will be part of the requirement.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Lowest offer: £119,000 / Highest offer: £358,000 taken into consideration
two.2) Description
two.2.3) Place of performance
NUTS codes
- IT - Italy
Main site or place of performance
Italy
two.2.4) Description of the procurement
Responsible for driving value and volume sales, the successful representative/agent will be expected to:
Liaise closely with the AHDB Exports team, agree and update on activities and provide the latest market intelligence and insight
Identify and develop priority markets for British lamb and beef within the Italian and Swiss markets
Effectively maintain and build new relationships with relevant contact in the Italian market, and where appropriate work jointly with them to increase market exposure and demand for British lamb and beef
Devise and implement effective local strategies to promote British lamb and beef aimed at increasing awareness and brand loyalty
Act as a brand ambassador for British produce
Liaise with central AHDB staff in areas such as media, PR, and digital
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 75
Price - Weighting: 25
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2021/S 000-003141
four.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section five. Award of contract
Contract No
2020-468
Title
Contract for the Provision of Representation work covering Beef and Lamb in Italy and Switzerland on behalf of AHDB
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
17 June 2021
five.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Jeff Martin sagl
Via Piotti 4; 6833
Vacallo
6091
Country
Switzerland
NUTS code
- CH - Switzerland
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £358,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
AHDB
Stoneleigh Park
Kenilworth, Warwickshire
CV8 2TL
Country
United Kingdom
six.4.2) Body responsible for mediation procedures
Defra
Noble House, 17 Smith Square, London
Westminster
SW1P 3JR
Country
United Kingdom