Section one: Contracting authority
one.1) Name and addresses
AHDB
Stoneleigh Park
Kenilworth
CV8 2LZ
Telephone
+44 2476478600
Country
United Kingdom
NUTS code
UK - UNITED KINGDOM
Internet address(es)
Main address
https://defra.bravosolution.co.uk
Buyer's address
https://defra.bravosolution.co.uk
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://defra.bravosolution.co.uk
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://defra.bravosolution.co.uk
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Agriculture and Horticulture
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
AHDB Beef and Lamb Representative for Italy and Switzerland
Reference number
2020-468
two.1.2) Main CPV code
- 79416000 - Public relations services
two.1.3) Type of contract
Services
two.1.4) Short description
AHDB Exports are looking for an Italian/English speaking representative to develop the Italian, Swiss and Maltese markets for British lamb and beef.
This will be for the contract period of 1 year with the option to extend for a further 2 periods of 12 months each. The successful representative will be responsible for increasing sales of British lamb and beef in its totality. However, there will be a focus on added value cuts. The successful representative/agent will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the Italian, Swiss and Maltese market. There is a requirement for the Representative to live in Italy or Switzerland and evidence will be required, and must speak Italian and English.
two.1.5) Estimated total value
Value excluding VAT: 420,000 EUR
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- IT - ITALY
Main site or place of performance
Italy and Switzerland
two.2.4) Description of the procurement
The successful representative/agent will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the Italian, Swiss and Maltese market.
The representative/agent must be based or have a commercial office in Italy or Switzerland, and there is a likelihood that a yearly trip to Malta will be part of the requirement.
Responsible for driving value and volume sales, the successful representative/agent will be expected to:
• Liaise closely with the AHDB Exports team, agree and update on activities and provide the latest market intelligence and insight
• Identify and develop priority markets for British lamb and beef within the Italian and Swiss markets
• Effectively maintain and build new relationships with relevant contact in the Italian market, and where appropriate work jointly with them to increase market exposure and demand for British lamb and beef
• Devise and implement effective local strategies to promote British lamb and beef aimed at increasing awareness and brand loyalty
• Act as a brand ambassador for British produce
• Liaise with central AHDB staff in areas such as media, PR, and digital
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: 420,000 EUR
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
1 July 2021
End date
30 June 2024
This contract is subject to renewal
No
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
7 May 2021
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 3 (from the date stated for receipt of tender)
four.2.7) Conditions for opening of tenders
Date
7 May 2021
Local time
1:00pm
Place
AHDB HQ
Information about authorised persons and opening procedure
Procurement Manager
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.2) Information about electronic workflows
Electronic invoicing will be accepted
Electronic payment will be used
six.4) Procedures for review
six.4.1) Review body
AHDB
Stoneleigh Park
Kenilworth
CV8 2LZ
Country
United Kingdom
six.4.2) Body responsible for mediation procedures
Defra
Nobel House, 17 Smith Square
Westminster, London
SW1P 3JR
Country
United Kingdom