Section one: Contracting authority
one.1) Name and addresses
OFCOM
Riverside House, 2a Southwark Bridge Road
London
SE1 9HA
procurementnotice@ofcom.org.uk
Telephone
+44 2079813000
Country
United Kingdom
Region code
UKI - London
Internet address(es)
Main address
https://ofcom.bravosolution.co.uk
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
UK Independent Communications Regulator
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Industry data on the UK audiovisual sector
Reference number
C20242108
two.1.2) Main CPV code
- 72316000 - Data analysis services
two.1.3) Type of contract
Services
two.1.4) Short description
Ofcom has a requirement for third-party syndicated data support to further the Research & Intelligence team’s understanding of the audiovisual market in the UK. While the team collects a large amount of its evidence directly from industry stakeholders, it requires further data to supplement its knowledge and understanding of the media landscape. This particularly relates to the video-on-demand (VoD) landscape, as well as the pay TV market and the audio sector.
This requirement has been split into two modules. Tenderers can submit a proposal for one, or both modules. Tenderers must be clear within their proposal as to which modules they wish to be considered and evaluated for. Each module will be evaluated and awarded separately by Ofcom.
As a minimum, the service must deliver the following below. For each module, the service should preferably also provide equivalent or applicable metrics for the audio sector and the online industry.
Module 1: Content analytics
Detail on the hours and titles that comprise UK VoD providers’ catalogues, for both subscription and free-to-view/ad-funded business models (i.e. subscription VoD, broadcaster VoD, ad-funded VoD – abbreviated as SVoD, BVoD and AVoD respectively).
Module 2: Market data
Subscriber, revenue and spend information for pay TV and VoD providers in the UK market.
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £376,250
two.2) Description
two.2.1) Title
Lot No
Module 1: Content analytics
two.2.2) Additional CPV code(s)
- 71620000 - Analysis services
- 71621000 - Technical analysis or consultancy services
- 72221000 - Business analysis consultancy services
- 72314000 - Data collection and collation services
- 72316000 - Data analysis services
two.2.3) Place of performance
NUTS codes
- UKI - London
two.2.4) Description of the procurement
o Catalogue hours and number of titles, with desired
breakouts/metadata including:
o Platform and provider level data
o Genre of content
o Type of content (e.g. short-form or long-form, scripted or
unscripted)
o Source of content (e.g. original production or licensed)
o Originality status of content (e.g. Netflix Originals)
o Production company and country of content
o Status of production company (e.g. independent)
o Commissioner of content
o Distributor of content
o Age of content
o Content analytics in respect to YouTube would be desirable, but
not essential. This may include:
o Type of content
o Key channels available
o Types of organisations producing content on YouTube (e.g.
broadcasters, publishers, newspaper brands, production
companies, public organisations)
o Audio sector metrics for this module may include:
o Catalogue information for podcast providers and music
streaming services
o Detail on content that is exclusive to a podcast provider or
streaming service.
o Live radio schedule hours by genre. This could include the
following breakouts:
o Whether a station is music-led or speech-led
o If music-led – primary genre splits
o If speech-led – content genre splits (e.g. news, drama, sport,
documentaries)
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: Yes
Description of options
At Ofcom’s absolute discretion the contract may be extended for
up to two further periods of up to twelve months each. The
maximum length of the contract is therefore 3 years.
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Lot No
Module 2: Market data
two.2.2) Additional CPV code(s)
- 71620000 - Analysis services
- 71621000 - Technical analysis or consultancy services
- 72221000 - Business analysis consultancy services
- 72314000 - Data collection and collation services
- 72316000 - Data analysis services
two.2.3) Place of performance
NUTS codes
- UKI - London
two.2.4) Description of the procurement
• Subscriber/user bases, with desired breakouts including:
o Platform and provider/operator (e.g. cable, satellite, IPTV, DTT,
VoD – by company)
o Service or business line (e.g. breakouts of pay TV, SVoD, etc,
rather than total customers at the top line only)
o Business model (e.g. FTA or pay, ad-funded or subscription,
online or offline)
o Tier of consumers’ subscriptions or other indicators of package
type (e.g. basic or premium; ad-funded or premium; sports,
movies, etc)
• Revenues / average revenue per user, with desired breakouts
including:
o Platform and provider/operator (e.g. cable, satellite, IPTV, DTT,
VoD – by provider)
o Service or business line (e.g. breakouts of pay TV, SVoD, etc,
rather than total revenue at the top line only)
o Business model (e.g. FTA or pay, online or offline)
o Revenue source (e.g. subscription, advertising, transactional,
other)
o Tier of subscription revenue or other indicators of package type
(e.g. basic or premium; ad-funded or premium; sports, movies,
etc)
• Spend and investment with desired breakouts including:
o Content, operational, other
• Data on YouTube and/or other social video or video-sharing
platforms e.g.
o Ad revenue, with regional and UK splits
o Subscriptions and revenue – YouTube Premium, Premium Lite,
YouTube Music
Additional requirements to be considered as part of module 2:
• Any equivalent metrics for the above as applied to the audio
sector, i.e. podcast providers, music streaming services and live
radio. This could include:
o Podcast revenues, split by source (e.g. advertising, sponsorship,
subscription, other)
o Podcast content spend
o Music streaming revenues, split by source (e.g. advertising,
subscription)
o Live radio revenues, split by broadcast/online
o Content spend for live radio programming
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: Yes
Description of options
At Ofcom’s absolute discretion the contract may be extended for
up to two further periods of up to twelve months each. The
maximum length of the contract is therefore 3 years
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2024/S 000-030937
Section five. Award of contract
Contract No
ecm_1380
Lot No
1
Title
Module 1: Content analytics
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
13 March 2025
five.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Ampere Analysis Ltd
London
Country
United Kingdom
NUTS code
- UKI - London
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £241,875
Section five. Award of contract
Contract No
ecm_1380
Lot No
2
Title
Module 2: Market data
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
13 March 2025
five.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Ampere Analysis Ltd
London
Country
United Kingdom
NUTS code
- UKI - London
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £134,375
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Court of Appeal of England and Wales
London
Country
United Kingdom
six.4.2) Body responsible for mediation procedures
Court of Appeal of England and Wales
London
Country
United Kingdom