Section one: Contracting authority
one.1) Name and addresses
Transport for London
5 ENDEAVOUR SQUARE
LONDON
E201JN
Contact
Neil Mckenzie
Country
United Kingdom
Region code
UK - United Kingdom
Companies House
Transport for London
Internet address(es)
Main address
one.3) Communication
Access to the procurement documents is restricted. Further information can be obtained at
https://service.ariba.com/Supplier.aw
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://service.ariba.com/Supplier.aw
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Public Transport
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Through the Line Creative
Reference number
TFL-96814
two.1.2) Main CPV code
- 60000000 - Transport services (excl. Waste transport)
two.1.3) Type of contract
Services
two.1.4) Short description
This is a Call for Competition under PCR (2015) on behalf of Transport for London inviting candidates to enter the prequalification phase for Through the Line Creative services.
Expressions of interest are invited by completion of a Supplier Selection Questionnaire (SSQ), which is found at the SAP ARIBA address above.
Transport for London (TfL) wishes to appoint a best-in-class creative and production, advertising and marketing agency to deliver integrated reputation building, revenue generation and behaviour change campaigns.
Working in partnership with the Creative Agency will enable TfL to deliver effective marketing campaigns in support of TfL's business objectives. The Service Provider must be capable of long-term strategic thinking for the TfL brand across the full portfolio, as well as for individual integrated campaign briefs.
Our marketing and behaviour change programmes are aligned to the Mayor's Transport Strategy, TfL's business plan and the Customer Strategy. The current priorities (which are subject to change once the new Mayor's Transport Strategy is issued) include campaigns to:
• Encourage more use of public transport and more walking and cycling.
• Encourage drivers to drive more safely.
• Encourage safer behaviour and reduce antisocial behaviour on public transport.
• Maximise engagement and behaviour change around road user charging with road users.
• Help manage TfL's reputation and its drivers, particularly care, trust and momentum.
• Reach all of London's diverse communities, particularly those from Black and Asian minority heritage and those with a disability.
The services are required to commence from 1st June 2025.
The Creative Agency Framework will allow TfL and the London Legacy Development Corporation (LLDC) to utilise an agency for any marketing and behaviour change projects. These projects play an important role providing information to customers around multiple TfL initiatives and services.
Key objective:
A framework is required to enable TfL to plan and deliver effective marketing campaigns in support of business objectives, specifically, to provide through-the-line strategic thinking, off-line below-the-line planning and buying, print management and development and production of creative work.
To be able to participate in the tender, suppliers must be registered on TfL's SAP Ariba system. Details are provided in this notice.
two.1.5) Estimated total value
Value excluding VAT: £50,000,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 60000000 - Transport services (excl. Waste transport)
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
TfL is seeking a Creative Agency to support its marketing and behaviour change projects.
TfL requires a contract to be put in place for 1st June 2025.
TfL is conducting a competitive tender for this Contract for a duration of two (2) years from the Contract Commencement Date with the option, at the Authority's Sole Discretion, to
extend for further periods up to a maximum of three (3) years.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
24
This contract is subject to renewal
Yes
Description of renewals
This contract will be re-tendered prior to contract expiry.
two.2.9) Information about the limits on the number of candidates to be invited
Envisaged minimum number: 5
Maximum number: 15
Objective criteria for choosing the limited number of candidates:
Bidders who pass the SSQ stage will invited to ITT stage.
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: Yes
Description of options
Extension for up to 36 months.
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions
To be able to participate in the tender, suppliers must be registered on TfL's SAP Ariba system.
To express an interest for this contract, interested bidders must BOTH confirm by email to neilmckenzie@tfl.gov.uk to express their interest in the opportunity AND complete Ariba registration, if required. Upon completion of registration and confirmation that the bidder has been invited to the Sourcing Event in Ariba, the interested bidder will have unrestricted and full access to the procurement documents, free of charge through their dashboard when they login to Ariba at https://service.ariba.com/Supplier.aw.
Any additional information can be obtained from the above mentioned email address. Economic operators need to complete
and submit a response to the relevant procurement documents by the deadline date set out in these documents.
To register or to check if you are already registered in Ariba log on to https://service.ariba.com/Supplier.aw. Interested participants must read the instructions carefully before proceeding with registration and are advised to satisfy themselves that they understand all the requirements of this opportunity and the procurement exercise before submitting their response. For help on uploading your responses, please refer to https://support.ariba.com/Adapt/Ariba_Network_Supplier_Training. If the problem persists please contact Ariba_Supplier_Enablement@tfl.gov.uk.
Please note, even if you are already a registered supplier on SAP Ariba you must without any delay confirm to the Procurement Lead neilmckenzie@tfl.gov.uk your intention to participate in
this opportunity and your details as follows, so that the Procurement Lead can manually add vital details to the Sourcing Event on SAP Ariba.
You must provide:
- your single point of contact first name and surname
- your email address
- your position in the organisation
- your organisation name
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Competitive procedure with negotiation
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
10 May 2024
Local time
12:00pm
four.2.3) Estimated date of dispatch of invitations to tender or to participate to selected candidates
3 June 2024
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 12 (from the date stated for receipt of tender)
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: Yes
six.3) Additional information
To be able to participate in the tender, suppliers must be registered on TfL's SAP Aribasystem.
To express an interest for this contract, interested bidders must BOTH confirm by email to neilmckenzie@tfl.gov.uk to express their interest in the opportunity AND complete Ariba
registration, if required. Upon completion of registration and confirmation that the bidder has been invited to the Sourcing Event in Ariba, the interested bidder will have unrestricted
and full access to the procurement documents, free of charge through their dashboard when they login to Ariba at https://service.ariba.com/Supplier.aw. Any additional information can be obtained from the above mentioned email address.
Economic operators need to complete and submit a response to the relevant procurement documents by the deadline date set out in these documents.
To register or to check if you are already registered in Ariba log on to https://service.ariba.com/Supplier.aw. Interested participants must read the instructions carefully before proceeding with registration and are advised to satisfy themselves that they
understand all the requirements of this opportunity and the procurement exercise before submitting their response. For help on uploading your responses, please refer to
https://support.ariba.com/Adapt/Ariba_Network_Supplier_Training. If the problem persists please contact Ariba_Supplier_Enablement@tfl.gov.uk.
Please note, even if you are already a registered supplier on SAP Ariba you must without any delay confirm to the Procurement Lead neilmckenzie@tfl.gov.uk your intention to participate in
this opportunity and your details as follows, so that the Procurement Lead can manually add vital details to the Sourcing Event on SAP Ariba.
You must provide:
- your single point of contact first name and surname
- your email address
- your position in the organisation
- your organisation name
six.4) Procedures for review
six.4.1) Review body
Transport for London
London
Country
United Kingdom