Section one: Contracting authority
one.1) Name and addresses
Transport for London
5 Endeavour Square
London
E201JN
Contact
Neil Mckenzie
Country
United Kingdom
Region code
UKI41 - Hackney and Newham
Justification for not providing organisation identifier
Not on any register
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Through the line Creative
Reference number
WS1581481598
two.1.2) Main CPV code
- 60000000 - Transport services (excl. Waste transport)
two.1.3) Type of contract
Services
two.1.4) Short description
Transport for London (TfL) are appointing a creative and production, advertising and marketing agency to deliver integrated reputation building, revenue generation and behaviour change campaigns.
Working in partnership with the Creative Agency will enable TfL to deliver effective marketing campaigns in support of TfL's business objectives.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £50,000,000
two.2) Description
two.2.2) Additional CPV code(s)
- 60000000 - Transport services (excl. Waste transport)
two.2.3) Place of performance
NUTS codes
- UKI - London
two.2.4) Description of the procurement
TfL conducted a competitive tender for this Contract for a duration of two (2) years with the option, at the Authority's Sole Discretion, to extend for further periods of up to a maximum of three (3) years.
two.2.5) Award criteria
Quality criterion - Name: Technical & Pitch / Weighting: 60
Price - Weighting: 40
two.2.11) Information about options
Options: Yes
Description of options
Two (2) years with the option, at the Authority's Sole Discretion, to extend for further periods of up to a maximum of three (3) years.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Competitive procedure with negotiation
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2024/S 000-014329
Section five. Award of contract
Contract No
CW85057 (TfL 96814)
Title
Through-the-line Creative Contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
12 December 2025
five.2.2) Information about tenders
Number of tenders received: 6
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
VCCP GROUP LLP
66 Berners Street
London
W1T 3NL
Country
United Kingdom
NUTS code
- UKI - London
Companies House
OC370529
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £50,000,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Transport for London
London
Country
United Kingdom