Section one: Contracting authority
one.1) Name and addresses
Hybu Cig Cymru-Meat Promotion Wales
PO Box 176
Aberystwyth
SY23 2YA
Telephone
+44 1970625050
Country
United Kingdom
NUTS code
UKL1 - West Wales and the Valleys
Internet address(es)
Main address
Buyer's address
https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA24146
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Development and Promotion Of Welsh red meat
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Marketing Services Outside The UK: ME
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
HCC requires tenderers who can provide support services to HCC in the context of HCC’s export development initiatives in the Middle East (initially UAE and Qatar).
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £120,000
two.2) Description
two.2.3) Place of performance
NUTS codes
- AE - United Arab Emirates
Main site or place of performance
Middle East (initially UAE and Qatar).
two.2.4) Description of the procurement
HCC requires tenderers who can provide support services to HCC in the context of HCC’s export development initiatives in the Middle East (initially UAE and Qatar). Examples of the support services which may be required are the planning and purchasing of media, design and print services, online activity including web-site and social media development and management, and ongoing liaison with Welsh red meat exporting companies and relevant agencies. The successful supplier will also be required to prepare a detailed campaign strategy.
two.2.5) Award criteria
Quality criterion - Name: campaign strategy / Weighting: 35
Quality criterion - Name: key messages / Weighting: 20
Quality criterion - Name: brand guidelines / Weighting: 20
Quality criterion - Name: project management / Weighting: 15
Quality criterion - Name: measuring outcomes / Weighting: 5
Quality criterion - Name: skills and experience / Weighting: 5
Price - Weighting: 100
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
contract value is for the whole period of the contract, including extensions. Anticipated annual value = GBP35,000
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2021/S 000-017676
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
18 October 2021
five.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from other EU Member States: 2
Number of tenders received from tenderers from non-EU Member States: 2
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Ymakan FZ LLC
Fujairah Creative Tower , POBox 4422
Fujairah
4422
Telephone
+97 1544341919
Country
United Arab Emirates
NUTS code
- AE - United Arab Emirates
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £175,000
Lowest offer: £125,000 / Highest offer: £150,000 taken into consideration
Section six. Complementary information
six.3) Additional information
(WA Ref:115278)
six.4) Procedures for review
six.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
Telephone
+44 2079477501
Country
United Kingdom